Category : SEO Roundup

SEO Roundup

Weekly SEO Roundup: July 30, 2018-August 5, 2018

Hope you all had a great weekend.

This week there were some pretty big announcements made by Google. Supposedly a new update was implemented last week as there were discussions going around in SEO communities.

We are here with this week’s SEO Roundup for you to catch up on all the latest updates that took place.

Let’s get started.

Trump Idiot Googlebomb

Somehow Trump manages to get the attention but mostly for the wrong reasons. His visit to the UK last week saw him trending in Google Image Search with term ‘idiot’ for some reason.

The current President of the United States saw his images sour for the term in image search. However, over the past week, we have witnessed the dampening of this Googlebomb. Still, the results are not all clean of his images but they are not as bad as they were before last week.

You can see the difference:

BEFORE

google-images-idiot-trump-googlebomb-before

AFTER

google-idiot-googlebomb-after

We are not sure if Google algorithmically dampened the Googlebomb or the images died themselves over the time.

Moving on to next update,

Google Announced Smart Displays

google-assistant-smart-display-1532951182

In an official announcement last week, Google informed about the availability of the much anticipated smart display to accompany Google Assistant. Now in markets, you can see the answers and not just listen when you talk to Google Assistant.

In the announcement, Google said, “Today we’re launching Smart Displays, a new category of devices for the smart home that brings Google Assistant to an interactive screen for a richer visual experience. And the first Smart Display from Lenovo will go on sale in major U.S. retail and online stores this weekend.”

Support for developers to build for Google Smart Display is also introduced. The new rich responses for the smart display let developers implement, “basic cards, lists, tables, carousels and suggestion chips, which give you an array of visual interactions for your Action, with more visual components coming soon. In addition, developers can also create custom themes to more deeply customize your Action’s look and feel.”

You can check the price, availability and details of the Smart Display here.

Google Search Algorithm Update

We saved the best for the last, a broad core update was rolled out by Google on August 1. Here’s what the search giant twitted:

We are still to make a sense of the changes brought in by this update. However, the rumors have spread fast and it is anticipated to be a major core update. Most SEO tracking tools are catching a wind of it there is a major shift in the search result rankings for many blogs and websites.

There’s still no clear indication from Google on how you can recover if you are negatively hit by this update. But for now, all we can say is that it will take a few days for the update to calm down as stated by Danny Sullivan.

So these are the major SEO updates for this week. Hold tight till next week.

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SEO Roundup

Weekly SEO Roundup-July 23 To July 30

We hope you all had an awesome week. We at SEOEaze have a profound of hustling to keep ourselves abreast of all the latest happenings in the search engine optimization realm. It is one of our most important duties to track and implement various updates as they appear.

Lately, we have had a lot of queries from our clients and readers asking us to share these updates with them as they find it hard to keep a tab on all of them.

And it does make sense, we already are scrapping the internet for what trends are bombing the SEO community or what latest Google updates are policing our strategies.

We agree, why not we share our findings with you.

So, here we are starting our weekly SEO roundups where we will provide you with the curated list of all the latest SEO updates. But there’s more, if you miss on our weekly updates, then you can catch it all in our monthly SEO roundup article.

Without further ado, let’s get started with this week’s SEO roundup.

  1. Google rolled a search update on July 21st?

Word on the street is last Saturday, Google has rolled out a search algorithm update. Although, there’s no official statement regarding the same most of the tracking tools have seen the possible signs of an update.

Scope of speculation is because the new update does not seems to be either mobile or desktop specific, so it will be hard to say if a large number of websites are affected by this update.

Here’s a snap of Mozcast and we can clearly see a spike on July 21.

mozcast

  1. Google started rolling new white local panel

Many of you still may not be able to see the effect of this update, but Google has started rolling out a new fresh look for search result interface for the local panel for mobile search results. This is how the old interface looks like:

google-local-panel-blue

Now the new look replaces the blue interface with white and text buttons are rounded now. This is how you may see the new local business search result on your smartphones now:google-white-local-panel

As per reports, Google is testing this new interface since January 2018, if you still can’t see the new interface just wait for a while.

  1. Google Ads Landing Page Parameters Options Updated

Here’s what Google shared on Twitter:

These changes are introduced to comply with the upcoming parallel tracking deadlines.

The deadline is October 30, 2018, and Google advises, “if you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of its benefits.”

These are the three major updates for you this week. Just keep a tab on our weekly roundups to know more.

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