How to Recover From Exact Match Domain Penalty-EMD Update Detailed Analysis

As I was exploring the reason behind why some of the top micro niche sites have lost traffic, I realized that this is due to the EMD update by Matt Cutts. The same update affected my sites as well. One of the biggest impacts was seen on my new website that I recently launched on arts and craft hobby ideas. The site was launched by me just about 3 months ago and I picked up Rank 2 for the targeted keywords in no time. Unfortunately, the website lost all its ranking after the EMD update, the result of which was my site getting dropped from the 1st page to somewhere not in the search results.

I was shattered to the core and thought that all my hard work has gone waste. Then, I decided to look into the matter of what this EMD update is all about and the ways to recover from such a blow. Below I share my understanding of this update and how we all can recover from the loss.

So, what are exact match domains?

EMD or the exact match domains are the domain names that have exact match keywords. For instance, “howtomakemoneyonline” or “SEO-services-for-you” are the perfect examples of the exact match domains. Earlier, such domains have higher rankings in the top search engines even though they had low quality content. This was so because then the search engines gave importance to the exact match keyword in the URL.

But thanks courtesy the EMD update, all the exact match domain sites have now been penalized and have been thrown out from the search results.

Here is Matt Cutt’s most popular tweet confirming EMD update. 


Image Credit :-

More examples of the EMD sites:


To target the customers who are looking forward to get budget travel accommodation options and traveling tips.


To target the users wishing to know or buy the best weight loss supplements.

Thus, now, when you are aware of what these domains or sites are that have been penalized hard, let us not waste time any longer and know how to best recover from such a brunt.

How to recover from EMD Penalty?

This is indeed the million dollar question that is heard everywhere these days. When Penguin and Panda updates were launched, many experts gave the tips on how to recover. However, this is not the situation with the EMD update. The penalty here is for the low quality websites with EMD URLs. Though Matt Cutts reported that this will just affect the low quality websites that have the exact match domains, it is believed that many sites with the EMD have lost traffic that they were getting earlier from the exact match keywords.

So, follow the useful guidelines and tips mentioned below to recover from the update and take your sites to the position they were in the past.

Tip # 1

Take out time from your schedule to re write the poor quality content that may be there on your site or blog. Also, add high quality original, fresh and latest details or content to your site in order to survive and recover from the EMD update. Don’t just leave your site to bring in the traffic in an automatic manner. Rather, add fresh and original content on a regular basis. You even need to remove all the duplicate content and check if there are any sort of broken links.

Tip # 2

Combine various micro niche websites into one authority site. Now it is no longer a nice idea to own many small sites and blogs scattered here and there with variants of main keyword. It is better to combine them into a single, authority website.

Tip # 3

It will be nice to participate on the social networking websites such as Twitter, Google+ and Facebook. Ensure that you increase the social visibility of your site. More so, work on your website presence in the social networking websites. Make Twitter profile, Facebook pages and more.

Tip # 4

Increase the authority back links through guest posting and blog commenting on the quality websites of your niche. Even the domain age and powerful back link profile matter a lot. It has been seen that the new sites are more affected by the EMD update than the older ones. Surely, the older websites have more of natural back lines and the new ones have low back links.

Tighten your seat belts

As soon as you follow these tips, you can then move towards filing the reconsideration request to the search engines using the Webmaster Tools. It is imperative to remember that 301 Redirection will not help you out in any way. There are many people who hold the belief that through the 301 redirection to some new domain, they can solve the problem. As the domain value of the site has been busted, through 301 redirection, you will not be able to get back your rankings.

Go for it

So, to conclude, it can be said that continue with good, original, quality work and have great content and links. Just forget about domain value and instead, lay stress on branding. Try creating your brand image and invest time to promote your site in the social media platform.  Get rid of all the low quality content and broken links. Further, forget about fast recovery from the penalty. The domain value of your site has been downgraded or removed and you actually need to build it again from a scratch.


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Off Page SEO

Forum Link Building Tips That Will Help Your Business In No Time

Forum Link Building is the beneficial and effective technique of getting the free back links and traffic. Forums get a lot of visitors every day and so if you provide quality stuff, you will get loads of traffic to your site or blog. The fastest and cheapest way to get a word out about your business or company on the net is through posting in the forums. There are in fact a number of things which you have to do so as to complete this process. You cannot start thread or reveal your site links instantly. This will get you banned from the forums and will not attract traffic to your website. So, have a glimpse at the below mentioned forum link building tips and you will be able to enjoy the process and its results in no time.

Write necessary and valid

Try to keep the posts concise, crisp and short. Do not add any unnecessary stuff. Rather, write or share only that information which is related to your business and that may be valuable for your audiences.

Signature links are important

Also, do not put many links in the signature, just add two links to get hits on links. Whether it is the blog or affiliate link, allow the readers to choose and click on links. In case there are over 5 links in the signature, there will be all confusion for the visitors. So, try adding just 2 links and give in all details about the links so that the visitors can understand the blog’s or site’s nature easily.

Do not promote

It is even imperative to go through the forum guidelines and rules properly before posting anything. Furthermore, you need to keep it in your mind that you do not use the forums for promotion of your products or services. You can just provide some information about your business and leave the rest on the audiences.

Learn the forum etiquettes

Try to be polite, patient and civil. Be polite with everyone and answer their questions with due respect. In case you are a new member, you cannot step on everyone’s toes. In case you offend some moderator, you will be on the edge of losing your profile or account on the forum. Never post lies or irrelevant content. If there is nothing valuable to say or offer, simply don’t post. it will take time for the forum community to know your business, your products and more and so you need to be really patient at that.

More tips worth noticing

More so, stay on the topic and do not write anything that you please. Ignore the spammers and try to respond them through personal messages and not on the board or thread. It is even important to remember that to be understood by others, you need to use proper grammar, spellings and avoid the slang.

When it comes to replying to some post, don’t just quote from previous entries or comments. Try to be original and natural. Try not to post any sort of material or information that violates the copyright.

So, what are you waiting for? Just follow these forum posting tips and you will be able to leave a good impression on the popular online forums in no time. Just create your account and start healthy posting. Using and following the tips mentioned above will help you to have a successful forum posting campaign for your business or site.

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Off Page SEO

Why Article Submission To High PR Directories Is So Necessary?

Article submission to the do follow article directories with high page rank (PR) is an important consideration. It should be very simple to understand why submission to some of the best directories is important. Because these directories have higher page ranks in the search engines, therefore they automatically also pass on the benefits of high PR to your articles and business. Here are some of the benefits that can be enjoyed with the high PR directories.

Building back links

High PR directories can help you in building back links effectively especially if you submit your articles in the do follow article directories. We all know that when the question is about the backlinks, page rank is the most important factor. Obviously, everyone would like to link back to your business if you have submitted your article to the high PR article directories. This will be good for their own reputation. Therefore high PR directories can help you in building the back links effectively.Article Submission

Driving free traffic

Submitting the articles with the URL of your website to the high PR web directories can help you in driving a lot of traffic to your website or the blog. This is so because the high PR web directory has its appearance in the front page, which can automatically also bring you to the front page, provided your article is worthy of it. When a worthy article is submitted to the high page rank web directory, it can help you in getting free web traffic whether you have a website or a blog.

Promotion of the website

Another reason why you should submit the article to the high PR directories is because it helps in website promotion. When you submit your article to the web directories that have page ranks varying from 1-6, you can by default, promote your website by making available your article on these directories. For example, if you have a keyword-optimized article in the article directory with PR 6 (for example, articlesbase or ezinearticles) your article can show up in the first few pages of search engines such as Google, yahoo! and bing which will help in website or blog promotion. However, for that it is important that you leave the article with your link as well.

Free method of marketing

Usually article submission to the web directories is a free process. You can submit your articles for free. Therefore, talking in content to the aforementioned point, it can be an excellent way of free marketing of your website. You know how difficult it is to market your website for free. However with article submission to the high PR directories, you can easily market your website and show a path to the customers towards your products and services.

All these benefits can be enjoyed with the help of article submission to high PR directories. It can allow you to get greater recognition, more sales, more profits and more traffic apart from all the SEO benefits as well. therefore submission to the high PR directories is an attractive SEO technique that can produce excellent results.

Look at our Article Submission Packages to enjoy benefits of Article Marketing.

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5 SEO Myths That You Need To Know

SEO or search engine optimization is one of the most important things that you need to take your website higher in the search engines. However, there are certain websites that remain at the same place for years, probably because they are spelled under the common SEO myths. So, here are the 5 SEO Myths that you need to know before you do anything else.

Keyword density matters

The content writers would know what we are talking about? Right? Well, wrong! “Keyword density matters” is just a myth that is unnecessary blown out of proportion! It matters, but only to some extent. It should not be considered a factor that can affect your ranking considerably. It is very important for the webmasters to understand that keyword density will not considerably affect your website, unless and until you are spamming the content with the keywords umpteen times. The search engines these days are aware of this density game that you play and so, they look for things beyond the keyword density.

If I do SEO once, that’s all I need!

Another common SEO myth that you need to know is that SEO is not a one-time job. It is not that you have spent a lot of money in SEO of your business and can sit relaxed now. Following up is really something that you cannot afford, even if you are not paying anything! Remember that your competition is not over still. You need to constantly evaluate your performance in order to pass through the competition. Therefore, SEO is an ever-evolving phenomenon that needs to be upgraded every now and then.

Playing “games” with search engines will work

One of the most common techniques these days is the back hat technique. But if you think that you can simply get away with black hat techniques and Google will ignore them, you are probably mistaken. Periodically, Google produces its updates that compel the black hat technique users to re-examine the ways that they have used. You can play games with the search engines, but remember that search engines are cleaver and they can catch up your trick easily. so, it does not work for a longer time!

Meta keywords will matter

Like the keyword density, another popular SEO myth is also associated with the keywords. Meta keywords are important, but if you think this is all that you need, you are again fooling yourself! Trying to climb up with the support of Meta keywords is just so foolish and this game can be busted by the smarter search engines right away. You need to know that Meta keywords are not even found in Google’s algorithm of ranking the websites.

Manually submitting your site to search engines will work

This is a myth of the bygone era. People in the conventional times used to submit their website manually because there were no options. Now if they tell you that it is “necessary” to manually submit your website to the search engines, assume by default that they are from the conventional era. Google can find your website automatically too.

With all these considerations, you will realize that there are a lot of other myths that are associated with search engines. SEO techniques should be followed after proper research and calculations.

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Off Page SEO

Changes in Seo Strategies After Google Panda 3.4 Update

If you are the one who was hit badly by Google Panda last year, you may have taken steps to recover from the loss. But again, the search engine giant has left SEO experts, site owners and bloggers in a tough situation. This is with its latest update of Google Panda 3.4. The search engine giant confirmed that the latest Panda 3.4 has been rolled out.

What to do?

It is indeed the latest iteration of algorithms that is stressed upon improving and enhancing the search results through dropping the rankings of all those sites that have low quality and poor content.

Even if SEO is a great way for a business to enhance its overall appeal to the search spiders, the latest practices mandate that the marketers now focus on development of only high quality and relevant content in order to drive the search traffic and rankings.

Google Panda 3.4 update

The latest Google Panda 3.4 will indeed provide better ranking for the quality websites i.e. the sites that have original, fresh and quality content and the content that is well researched and properly analyzed. The update surely highlights that while some websites will go up, others will go down. So, if you too wish like having nice rankings of your site or blog, you need to focus on premium quality content so that your site gets rewarded by Google.

Focus on content

Just like the previous Google Panda version, with the 3.4 Panda update, you still need to concentrate on ensuring that your site becomes home to unique and fresh content. You need to further ensure that you do not have any copy pasted or borrowed material from some other sources.

Engage in your visitors

Further, you can see to it that you try to involve as many people as you can in your site through testimonials, comments. This will bring in the real traffic and attract them to be at your site. All this is only possible when you provide them with unique content on a regular basis.

Make note that the spam comments are avoided at any cost. This is so because such comments seem to be scraper for the search engine spiders and so they reduce the ranking of your site.

Be careful and enjoy the update

With the latest Google Panda update, you need to be careful just like the last time and enjoy having a site that is high in search ranking. You have to follow the algorithm and see your site in flying colors.


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