SEO or search engine optimization is one of the most important things that you need to take your website higher in the search engines. However, there are certain websites that remain at the same place for years, probably because they are spelled under the common SEO myths. So, here are the 5 SEO Myths that you need to know before you do anything else.
Keyword density matters
The content writers would know what we are talking about? Right? Well, wrong! “Keyword density matters” is just a myth that is unnecessary blown out of proportion! It matters, but only to some extent. It should not be considered a factor that can affect your ranking considerably. It is very important for the webmasters to understand that keyword density will not considerably affect your website, unless and until you are spamming the content with the keywords umpteen times. The search engines these days are aware of this density game that you play and so, they look for things beyond the keyword density.
If I do SEO once, that’s all I need!
Another common SEO myth that you need to know is that SEO is not a one-time job. It is not that you have spent a lot of money in SEO of your business and can sit relaxed now. Following up is really something that you cannot afford, even if you are not paying anything! Remember that your competition is not over still. You need to constantly evaluate your performance in order to pass through the competition. Therefore, SEO is an ever-evolving phenomenon that needs to be upgraded every now and then.
Playing “games” with search engines will work
One of the most common techniques these days is the back hat technique. But if you think that you can simply get away with black hat techniques and Google will ignore them, you are probably mistaken. Periodically, Google produces its updates that compel the black hat technique users to re-examine the ways that they have used. You can play games with the search engines, but remember that search engines are cleaver and they can catch up your trick easily. so, it does not work for a longer time!
Meta keywords will matter
Like the keyword density, another popular SEO myth is also associated with the keywords. Meta keywords are important, but if you think this is all that you need, you are again fooling yourself! Trying to climb up with the support of Meta keywords is just so foolish and this game can be busted by the smarter search engines right away. You need to know that Meta keywords are not even found in Google’s algorithm of ranking the websites.
Manually submitting your site to search engines will work
This is a myth of the bygone era. People in the conventional times used to submit their website manually because there were no options. Now if they tell you that it is “necessary” to manually submit your website to the search engines, assume by default that they are from the conventional era. Google can find your website automatically too.
With all these considerations, you will realize that there are a lot of other myths that are associated with search engines. SEO techniques should be followed after proper research and calculations.