We hope you all had an awesome week. We at SEOEaze have a profound of hustling to keep ourselves abreast of all the latest happenings in the search engine optimization realm. It is one of our most important duties to track and implement various updates as they appear.
Lately, we have had a lot of queries from our clients and readers asking us to share these updates with them as they find it hard to keep a tab on all of them.
And it does make sense, we already are scrapping the internet for what trends are bombing the SEO community or what latest Google updates are policing our strategies.
We agree, why not we share our findings with you.
So, here we are starting our weekly SEO roundups where we will provide you with the curated list of all the latest SEO updates. But there’s more, if you miss on our weekly updates, then you can catch it all in our monthly SEO roundup article.
Without further ado, let’s get started with this week’s SEO roundup.
- Google rolled a search update on July 21st?
Word on the street is last Saturday, Google has rolled out a search algorithm update. Although, there’s no official statement regarding the same most of the tracking tools have seen the possible signs of an update.
Scope of speculation is because the new update does not seems to be either mobile or desktop specific, so it will be hard to say if a large number of websites are affected by this update.
Here’s a snap of Mozcast and we can clearly see a spike on July 21.
- Google started rolling new white local panel
Many of you still may not be able to see the effect of this update, but Google has started rolling out a new fresh look for search result interface for the local panel for mobile search results. This is how the old interface looks like:
Now the new look replaces the blue interface with white and text buttons are rounded now. This is how you may see the new local business search result on your smartphones now:
As per reports, Google is testing this new interface since January 2018, if you still can’t see the new interface just wait for a while.
- Google Ads Landing Page Parameters Options Updated
Here’s what Google shared on Twitter:
We've introduced two changes to make it easier to specify landing page parameters. Final URL Suffix is now available in Google Ads. The number of custom parameters available has also increased from 3 to 8. Learn more: https://t.co/uS2x6tn2bI pic.twitter.com/3sqAqRHMJY
— Google Ads (@GoogleAds) July 26, 2018
These changes are introduced to comply with the upcoming parallel tracking deadlines.
The deadline is October 30, 2018, and Google advises, “if you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of its benefits.”
These are the three major updates for you this week. Just keep a tab on our weekly roundups to know more.