{"id":335,"date":"2017-10-31T19:27:58","date_gmt":"2017-10-31T19:27:58","guid":{"rendered":"https:\/\/www.seoeaze.com\/blog\/?p=335"},"modified":"2017-10-31T19:27:58","modified_gmt":"2017-10-31T19:27:58","slug":"google-rank-brain","status":"publish","type":"post","link":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/","title":{"rendered":"What Is Google Rank Brain? Why Does It Matter"},"content":{"rendered":"

Whenever Google rolls out an update, it causes a stir in the SEO and digital marketing industry. We all can anticipate the hype when the news of the \u201cthird most important ranking factor\u201d <\/strong>update was broken to public in 2016.<\/p>\n

If you haven\u2019t guessed yet, we are speaking of the Google\u2019s RankBrain update.<\/p>\n

What is Google RankBrain?\"Google <\/strong><\/h3>\n

No matter what all the media reports suggest, RankBrain is no major update in itself, instead it is a part of the entire search algorithm which is based on machine learning and artificial intelligence aimed at understanding the searches, analyzing them and submitting the requests in various ways to give the most relevant results.<\/p>\n

If you are an active webmaster who looks at the search result patterns in Google, since the Hummingbird update, you must have noticed that Google got better at providing the search results. Before when you search for a query the outcome was strictly about the search query, but now you Google better understands the relation between the entered queries and gives results accordingly.<\/p>\n

Speaking of the complexity of the RankBrain\u2019s query processing, Greg Corrado, Senior Research Scientist for Google, who also worked on\u00a0 RankBrain, said in an interview to Bloomberg-<\/p>\n

\u201c RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities \u2014 called vectors \u2014 that the computer can understand. If RankBrain sees a word or phrase it isn\u2019t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.\u201d<\/em><\/p>\n

Is RankBrain really The Thrid Most Important Signal?<\/strong><\/p>\n

Yes. In the interview Corrado, said that a large fraction of queries are now being processed based on RankBrain. He said there are hundreds of factors that determine the ranking of search results on Google, and since the deployment, RankBrain has grown to become the third most important signal that contributes to the ranking of the results in the Google SERPs.<\/p>\n

Rather than think of\u00a0 RankBrain as a ranking signal, you should think of it as a processing tool that is making Google smarter at understanding your queries and the relation between those queries and satisfactory search results.<\/p>\n

In case you want to know in detail what Greg Corrado shared in the interview with Bloomberg, the full video of the interview is available here<\/a>.<\/p>\n

Why does Google RankBrain matter? <\/strong><\/p>\n

Google RankBrain is making search results a lot more relevant, which means the user behavior will be affected. This in turn will affect your website traffic.<\/p>\n

#1. User Behavior Will Shift Further <\/strong><\/p>\n

Based on my assumptions of the users\u2019 behavior, RankBrain will get you a lot more clicks if you are in top 3 positions in the Google search whether its knowledge graph or local listing. As the results will be a lot more relevant users are going to find the information or service they are looking for in the top 3 results most probably.<\/p>\n

This means these top 3 rankings will eat the clicks from the rest of the SERP listings.<\/p>\n

Now competition is no longer about getting to the first page on Google, it is about getting to top 3 positions. <\/strong><\/p>\n

#2. Competition is getting tougher <\/strong><\/p>\n

Now ranking in the search is going to get a lot tough with RankBrain affecting the search results. It won\u2019t matter how you ranked in the SERP, but if your pages are not meaningful you will see a drop in the rankings for sure. In simple words, mediocre content with less comprehension will start to fall off the rankings.<\/p>\n

Machine learning will more proactively crush spam and black hat SEO. <\/strong><\/p>\n

#3. Offline data will affect RankBrain <\/strong><\/p>\n

Unlike other updates, the RankBrain is fed offline data by Google. It learns not only from the internet but from offline signals as well. It means what people talk about you offline will affect your rankings. For instance, if while discussing about you or your service terms like Inbound Marketing and Growth Hacking occurs often then this signals you are an authority in these concepts.<\/p>\n

IF and when this data gets fed to RankBrain it will recognize you as an authority figure in your niche, and this will positively impact the ranking of your websites.<\/p>\n

Offline data will also contribute to your rankings. <\/strong><\/p>\n

Getting Ready for RankBrain <\/strong><\/p>\n

While there is still lack of much needed information, based on my experience and understanding of the RankBrain, here are a few ways to get better ranking in Google.<\/p>\n

Make content language conversational <\/strong><\/p>\n

It\u2019s been a long time since Google has revamped its search quality and more emphasis is made on making content friendlier for users. Now it is going to be hard to rank for content which is not conversational. As I mentioned earlier, comprehension is going to be an important factor in determining the rank of websites, you need to optimize content for people and not for RankBrain<\/strong>.<\/p>\n

Mimic the professionals <\/strong><\/p>\n

Modeling your site and content based on domains that Google considers authorative can help ranking your website too. For instance, if you run a website with How-To content, then RankBrain can easily flag you as spam as it won\u2019t be able to make out the who the content is being offered for. But, if you copy the model of WikiHow, then you will be associated as the good guy. Hope you get the idea!<\/p>\n

Snippets are very important <\/strong><\/p>\n

If Larry Kim of WordStream is to be believed then the RankBrain is based on the same G-350 technology that was used to calculate Google Adwords Quality Score. It means in future your ranking won\u2019t come from lengthy content or more backlinks<\/a>, but from higher CTR or Click Through Rates. This is why you need to work on irresistible snippets for your content to attract attention of users.<\/p>\n

Conclusion<\/strong><\/p>\n

Even though there is not a lot to know about RankBrain, still we have enough information to understand the impact of the update. Based on the same information you can make an actionable plan to make your websites RankBrain compatible and ensure that you abide by Google\u2019s pledge-\u201cto make the internet more useful for users.<\/em>\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Whenever Google rolls out an update, it causes a stir in the SEO and digital marketing industry. We all can anticipate the hype when the…<\/p>\n","protected":false},"author":1,"featured_media":336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates"],"yoast_head":"\nWhat Is Google Rank Brain? Why Does It Matter<\/title>\n<meta name=\"description\" content=\"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Google Rank Brain? Why Does It Matter\" \/>\n<meta property=\"og:description\" content=\"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\" \/>\n<meta property=\"og:site_name\" content=\"SeoEaze Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seoeaze\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-31T19:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"670\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ankit Pandey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ankit Pandey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\"},\"author\":{\"name\":\"Ankit Pandey\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/e3108bdfd05343766bc45121a8c37c1d\"},\"headline\":\"What Is Google Rank Brain? Why Does It Matter\",\"datePublished\":\"2017-10-31T19:27:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\"},\"wordCount\":1039,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg\",\"articleSection\":[\"Google Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\",\"url\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\",\"name\":\"What Is Google Rank Brain? Why Does It Matter\",\"isPartOf\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg\",\"datePublished\":\"2017-10-31T19:27:58+00:00\",\"description\":\"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage\",\"url\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg\",\"contentUrl\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg\",\"width\":670,\"height\":377,\"caption\":\"Google Rank Brain\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.seoeaze.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Google Rank Brain? Why Does It Matter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#website\",\"url\":\"https:\/\/www.seoeaze.com\/blog\/\",\"name\":\"SeoEaze Blog\",\"description\":\"Best of Digital Marketing \",\"publisher\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.seoeaze.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#organization\",\"name\":\"SeoEaze\",\"url\":\"https:\/\/www.seoeaze.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/01\/logo-small.png\",\"contentUrl\":\"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/01\/logo-small.png\",\"width\":300,\"height\":90,\"caption\":\"SeoEaze\"},\"image\":{\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/seoeaze\",\"https:\/\/x.com\/seoeaze\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/e3108bdfd05343766bc45121a8c37c1d\",\"name\":\"Ankit Pandey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/077de47ae733e9e03c0326e8dc840ae3?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/077de47ae733e9e03c0326e8dc840ae3?s=96&r=g\",\"caption\":\"Ankit Pandey\"},\"description\":\"Heading SeoEaze since 2009, I aim to bridge the gap between our clients and the results they seek through innovative digital marketing campaigns. As a rule of thumb, we adhere to only White Hat SEO practices to deliver organic results through consistency, clarity in vision, and cohesive efforts. Get in touch with me on Twitter\u00a0 or Linkedinto catch up on SEO or if you have some questions.\",\"sameAs\":[\"https:\/\/x.com\/https:\/\/twitter.com\/pandeyankit11\",\"https:\/\/www.linkedin.com\/ankitp3\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Google Rank Brain? Why Does It Matter","description":"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/","og_locale":"en_US","og_type":"article","og_title":"What Is Google Rank Brain? Why Does It Matter","og_description":"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.","og_url":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/","og_site_name":"SeoEaze Blog","article_publisher":"https:\/\/www.facebook.com\/seoeaze","article_published_time":"2017-10-31T19:27:58+00:00","og_image":[{"width":670,"height":377,"url":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","type":"image\/jpeg"}],"author":"Ankit Pandey","twitter_misc":{"Written by":"Ankit Pandey","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#article","isPartOf":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/"},"author":{"name":"Ankit Pandey","@id":"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/e3108bdfd05343766bc45121a8c37c1d"},"headline":"What Is Google Rank Brain? Why Does It Matter","datePublished":"2017-10-31T19:27:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/"},"wordCount":1039,"commentCount":0,"publisher":{"@id":"https:\/\/www.seoeaze.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","articleSection":["Google Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/","url":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/","name":"What Is Google Rank Brain? Why Does It Matter","isPartOf":{"@id":"https:\/\/www.seoeaze.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage"},"image":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","datePublished":"2017-10-31T19:27:58+00:00","description":"Google has introduced rank brain algorithm. Know what is Google rank brain & why you should not ignore it.","breadcrumb":{"@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#primaryimage","url":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","contentUrl":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","width":670,"height":377,"caption":"Google Rank Brain"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seoeaze.com\/blog\/google-rank-brain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seoeaze.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Google Rank Brain? Why Does It Matter"}]},{"@type":"WebSite","@id":"https:\/\/www.seoeaze.com\/blog\/#website","url":"https:\/\/www.seoeaze.com\/blog\/","name":"SeoEaze Blog","description":"Best of Digital Marketing ","publisher":{"@id":"https:\/\/www.seoeaze.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seoeaze.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.seoeaze.com\/blog\/#organization","name":"SeoEaze","url":"https:\/\/www.seoeaze.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seoeaze.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/01\/logo-small.png","contentUrl":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/01\/logo-small.png","width":300,"height":90,"caption":"SeoEaze"},"image":{"@id":"https:\/\/www.seoeaze.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/seoeaze","https:\/\/x.com\/seoeaze"]},{"@type":"Person","@id":"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/e3108bdfd05343766bc45121a8c37c1d","name":"Ankit Pandey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seoeaze.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/077de47ae733e9e03c0326e8dc840ae3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/077de47ae733e9e03c0326e8dc840ae3?s=96&r=g","caption":"Ankit Pandey"},"description":"Heading SeoEaze since 2009, I aim to bridge the gap between our clients and the results they seek through innovative digital marketing campaigns. As a rule of thumb, we adhere to only White Hat SEO practices to deliver organic results through consistency, clarity in vision, and cohesive efforts. Get in touch with me on Twitter\u00a0 or Linkedinto catch up on SEO or if you have some questions.","sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/pandeyankit11","https:\/\/www.linkedin.com\/ankitp3\/"]}]}},"modified_by":"Ankit Pandey","jetpack_featured_media_url":"https:\/\/www.seoeaze.com\/blog\/wp-content\/uploads\/2017\/10\/RankBrain_google.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/posts\/335"}],"collection":[{"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":0,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seoeaze.com\/blog\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}