The New Year clock has started ticking with December marking the end of 2018. From SEO\u2019s perspective, this year had a lot to offer in terms of smarter search engines, changing the scene of digital marketing and evolving social media channels.<\/p>\n
Now, this is time for yet another weekly SEO roundup to catch up with all new that has happened in the past week.<\/p>\n
Google Posts Large AMP Indexing FAQs <\/strong><\/p>\n For a better understanding of the AMP, a Googler, Dong-Hwi Lee has posted a rather large FAQ list in the Google Webmaster Forum<\/a> addressing the questions related to search engine indexing and AMP.<\/p>\n We recommend everyone interested in SEO to go through the questionnaire and understand how AMP can be an important integration to your overall website improvement. The post answers all the major FAQs like:<\/p>\n In general, how long does it take for AMP pages to be indexed and served from Search?<\/p>\n Is indexing different by page type – i.e. home page vs. product detail page?<\/p>\n What is the impact of AMP on ranking?<\/p>\n Why do two results appear (AMP and non-AMP) when I search?<\/p>\n Should I tag my AMP pages any differently in this scenario? Desktop site (www), mobile site (m.) and AMP pages (on m.) when AMP points to m. and m. to AMP.<\/p>\n Is AMP crawling coming off my crawl budget?<\/p><\/blockquote>\n You can get answers to a lot of your AMP related questions directly or indirectly going through this FAQ post.<\/p>\n Bing Search Spam Fighter<\/strong><\/p>\n Next update comes from Microsoft-backed search engine giant Bing. Fr\u00e9d\u00e9ric Dubut, a Bing spam fighter who also works on search quality and safety at Bing tweeted, “I always find it fascinating to hear the “reality check” from SEO folks.”<\/p>\n He was actually referring to the, “particularly the small things where the systems and algorithms that we implemented don’t necessarily behave exactly as we think they do.”<\/p>\n A couple of the "reality checks" (related to the other search engine) that I learned from the experimentation panel: — Fr\u00e9d\u00e9ric Dubut (@CoperniX) November 29, 2018<\/a><\/p><\/blockquote>\n\n
– Implicit local (triggering local intent without "near me") fails 50% of the time
– Robots.txt parsing is not 100% consistent across all the tools#TechSEOBoost<\/a><\/p>\n