It is often a much debatable question as to how one can make the PPC or Adwords campaign cost effective. Well, having a good quality score is the answer to it. Advertisers are curious about what this quality score should be so that they can see that their campaign is well managed or within the budget. In other words, quality score is of utmost importance as it reduces your cost per click, cost per action and enhances your ad rankings. So, let’s know what makes your quality score high or perfect.