Google core updates often leave webmasters in a fix as there is no clear indication as to why these sites were penalized until further notice. Even more pressing concern is, how and when the websites will recover from these core updates. In a recent Webmaster Central Office Hours Hangout, John Mueller from Google answered questions… Continue reading Google Core Update Recovery Times: What The Officials Say
Category: Google Updates
Google algorithm and policy updates: what changed, who was affected and how sites recover.
Google August 2020 Update: What We Know So Far (Updated 20, August)
Since August 10, 2020, a lot of chatter appeared midday regarding a major Google Search ranking algorithm. While there has been no official confirmation from Google’s Search Liaison, there is a lot of noise among the SEO and search community. From what it has been brought to our notice, it doesn’t look good. From multiple… Continue reading Google August 2020 Update: What We Know So Far (Updated 20, August)
Google BERT Update-What It Is And How It Affects Your Content
Keeping track of Google’s updates is no joke, rather it’s a fulltime job requiring you to keep on your toes given the frequency of updates. No matter how many updates are released they all focus on one of benefiting websites that produce quality and fresh content that is relevant to the audience. In the recent… Continue reading Google BERT Update-What It Is And How It Affects Your Content
Three Pillars of Google Quality Search-EAT, YMYL & Beneficial Purpose
As a webmaster or digital marketer, you must have wondered how exactly Google’s search algorithm works. You are not alone in this quest as millions of others across the globe are trying to figure out the same. Google has grown to become the de facto point for searching for any information on the Internet. People… Continue reading Three Pillars of Google Quality Search-EAT, YMYL & Beneficial Purpose
Google Review Rich Results Guideline Update-Where Local Businesses Stand
Structured data had been crucial in making search results stand out with ratings, reviews, and other related metadata. In another attempt to make Internet search more relevant for the users, Google has updated the Review Rich results. Google has always backed up the use of structured data in the content as it makes their job… Continue reading Google Review Rich Results Guideline Update-Where Local Businesses Stand
No-follow to impact rankings now? Google introduces new link attributes
Google introduced the rel=”nofollow” 15 years ago to fight the menace of webspam but as notified six months back, Google officially ended supporting rel=”nofollow” directive in the robots.txt file starting September 1, 2019. Started to fight spam, the nofollow attribute could be used for any link you don’t want Google to count that gave us… Continue reading No-follow to impact rankings now? Google introduces new link attributes
Google AdWords Rebranded As Google Ads-What Else Has Changed
The 18 years long-standing complex ad products lineup of Google is rebranded. Later in the last month, Google’s ad efforts led Sridhar Ramaswamy in a press announcement and told about search giant’s plan to rebrand AdWords in an effort to trim down the large ad products and brands that were assembled through acquisitions. The move is… Continue reading Google AdWords Rebranded As Google Ads-What Else Has Changed
What Is Google Rank Brain? Why Does It Matter
Whenever Google rolls out an update, it causes a stir in the SEO and digital marketing industry. We all can anticipate the hype when the news of the “third most important ranking factor” update was broken to public in 2016. If you haven’t guessed yet, we are speaking of the Google’s RankBrain update. What is… Continue reading What Is Google Rank Brain? Why Does It Matter
What’s Google Mobile First Indexing & Why You Need to Prepare Your Website for it
Whether you run a digital marketing firm or you own a blog, Google algorithm updates affect you equally. Speaking of the recent updates the Mobile-First index is the next expected update that will affect the SEPRs in the search giant. Don’t Panic! Unlike Panda and Penguin updates, any major reshuffle in the rankings is not… Continue reading What’s Google Mobile First Indexing & Why You Need to Prepare Your Website for it
Adieu “Content Keywords”, Feature Dropped from Search Console
Google finally bid adieu to Content Keywords section placed in Google Index of the Search Console. The search giant hinted on making changes to the Search Console, finally the change was made. On its official Webmaster Central Blog, Webmaster Analyst, John Mueller broke the news to the world. Read the full post titled Saying goodbye… Continue reading Adieu “Content Keywords”, Feature Dropped from Search Console