Facebook is continuously working towards delivering content to its users that they enjoy the most. In the hustle to deliver the most relevant content, organic reach has been on the decline. According to sources, the organic reach of FB content is downright dead. This asks for a rather target approach on part of small businesses which want to reach their customers through Facebook but are limited due to a set, low budget.
Today not many of your Facebook page followers see the posts made by you. Those days are long gone when you posted content and many of your followers were able to see it. Now only 1 of every 50 followers of your Facebook business page sees the content you post now.