SEO

SEO For E Commerce-Fundamentals Are Very Different

E-commerce-SEO

Getting good rankings for your online stores in organic search engines like Google or Bing is not a herculean task as it looks. Your aim to optimize your website in search engines and top the rankings can be achieved by adding backlinks relevant to your online store and adding keywords that top the search rankings.

Reaching the lead position in the search engine rankings is a complicated and time-consuming process. Most of the online marketers wish to go for paid services to withstand the competition for short-term benefits but doing good SEO is the key that helps you out in the long run. To grow your business quickly, you may choose online paid advertising services.

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Website Optimization

Website Visitors’ Engagement: Proven Ways To Get More Conversion On Your Website

Website Visitors’ Engagement

Engaging the users on your website will be possible by knowing the peak interests of your visitors and adding interesting points in your website content regularly in accordance with the visitors’ demand.  Businesses that are dependent upon inventory regularly attempt to engage customers by making regular changes in their products and adding new products to attract new visitors and customers.

Companies that sell products with more frequency engage clients and try to keep their business at the top of the ones the customers look for. You should offer the products and content according to the peak interests of the users to withstand the competition as the number of websites keep on increase day by day.

You may get confused by the terms Key Performance Indicators and metrics related to the interests of the website users. These terms are often used with the same meaning but actually, they are not the same. These terms refer to the parameters that calculate the users’ engagement on certain websites.

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SEO

Content Is King, But What Matters Quantity Or Quality?

Content Is King, But What Matters Quantity Or Quality

For optimizing a website, all of us unanimously agree on a saying, “Content is the King”. We believe that high-quality content gives user satisfaction and better optimization for our business or website. Content is a concept hard to understand. High-quality content alone cannot give you good rankings. You need some marketing strategies along with the quality content to boost your website traffic.

You can take guidelines from sources like Wordstream guide content amplification to enhance your website traffic and rankings.

Content with excellent quality makes you withstand the competition and drag the attention of the visitors towards your website. You have to know the ways to create prolific blog content to precede your competitors in the website rankings.

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Website Optimization

Leveraging Google’s Mobile First Index-A Step By Step Guide

Leveraging Google’s Mobile First Index

The number of mobile phone users is multiplying second by second around the World. At first, Google used to decide rankings of the websites on the basis of internet users through the desktop. But in the recent past, usage of internet through the mobile phones is growing at an incredible rate of speed. Statistics say by 2016, the download of applications on the mobile phones reached 150 million across the world. Undoubtedly, the number will keep on rising but never goes down.

Though we miss out on official statistics, Brightedge state that more than half of the traffic for the websites say nearly 57 percent come from mobile phone users.aggregate-total-visits-desktop-vs-mobile-1

According to these statistics, you can expect a big change in your website traffic if you focus more on the mobile version of your website in addition to the desktop version. The immediate impact of the rise of website traffic on mobile phones falls on the SEO rankings of your website.

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SEO

SEO Tips To Increase Visibility Of Your YouTube Videos

youtube seo

If you sweated hard to make a video to enhance your business using your own keywords and uploaded the video on YouTube, and if you did not find the video in search engine results, you feel disappointed and puzzled for sure. You must know some tips to improve the search engine rankings of your business videos on YouTube.

Here are the crucial tips to help you out to top your video’s search engine rankings. First of all, you should know the key points that influence the rankings on search engines.

  • Watch time: Watch time is the time the viewer watches your video since he pressed the play button or the time the viewers stay on the page when the video is playing.
  • Length of the video: Lengthier content often stands as a synonym for the quality content. Videos longer than 10 minutes stand top in the rankings as most of such videos assure viewer satisfaction and relevance to the topic.
  • Number of subscribers: The number of subscribers to your channel or videos shows the impact on the rankings of videos. The highest number of subscribers strengthens the rankings of a video or a channel in the search engines.
  • Interaction with users: Response by the viewers or users through likes, shares and comments, subscriptions, and linking influence the rankings of your videos.

How to Optimize your YouTube channel?Yotube Channel

  • Select a suitable name for your YouTube channel that resembles your business, website, product or service.
  • Try to include a keyword related to your business or website on your YouTube channel
  • Never keep ”About Us” section of your page or website dry or empty. Fill it up with your objectives and relevant information. Make sure that you provide correct contact information on your website.
  • Google uses your location to connect your content to the author and helps to enhance your website and YouTube channels.
  • Upload relevant and appealing images to your profile and banner pictures.
  • Make sure that you upload videos with full titles, descriptions, keywords, and tags.
  • Work to create individual thumbnails. Thumbnails should be helpful to explain and indicate about the video. Thus the thumbnails help to improve click-through-rate or CTR.
  • Try to work on uploading the videos regularly around the year.
  • Always keep your videos arranged and well-organized playlists so that the viewers can find the videos they are looking for at an ease.

Take care of your objective

Always remember that you should upload only videos in your YouTube channel.  The slide shows and texts in the videos may exhaust the audience. These may impact the quality of your content. Real live footage and good voice overlay enhance the number of visits instead. HD videos help you to drag more views to your channel.

You should maintain quality in using video cameras and avoid abrupt images and sounds, for example, shaky hands in the middle of the videos and irrelevant speeches. You should know how to use video camera wisely. Your videos should be engaging and entertaining to capture the market. Take care that your texts, labels, and images in your videos related to the business should be relevant to that of your original website.

Try Different Styles of Videos

Refreshing and entertaining content can attain top rankings within no time.

Try to avoid monotonous content in your videos. You can try out a variety of videos like Vlogs, Presentation videos, testimonials, product reviews, interviews, tutorials, and event videos. Take care that you present your content in a relevant and convincing style.

Avoid Tricky Titles

Try to keep relevant and short titles to your videos. Customers get annoyed by irrelevant content and tricky titles. The title you keep your video should match the objective of your business.  Otherwise, it may cost you your loyal customers.

Keep track of the market trends

There is no perfect guide about trends in the market to enhance your business. This awareness comes out of wisdom and experience. You can get some stuff relevant to the trends by updating about the trends of the market and the flaws you can encash to enhance your business. For example, if you are a foodie and run a cookery channel, if you search for a certain recipe, if you cannot find the recipe in YouTube searches, you can make and upload the video by your own and fill the gap in the market to benefit from it.

Keep in mind that YouTube and Google design search algorithms to check the matching terms in your content including titles, descriptions, thumbnails, and keywords. Lengthy descriptions and images are a faded fashion in the market trends. Keep track of your style so that it suits the market trends.

Length of the video

There are no specific guidelines regarding the length of the YouTube Videos. For example, your product description may make a video of 3 minutes and your interview may make 10 minutes.  The length of the video may be long or short but should be straight and be appealing to the customers. You should make sure that the viewer sticks to the screen from the beginning to the end of the video with the same enthusiasm.

Conclusion

YouTube is the second most popular search engine and third most popular website. Whether you are a content marketer, a digital evangelist or a webmaster using YouTube you can promote your brand, content, and products. Just like content, videos also need SEO to rank higher on YouTube. With the tips shared you can easily rank your videos.

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