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10 Essential WordPress Plugins For SEO

10 Wordpress Plugins That are Essential for SEO

All the website owners and developers strive hard to get their website good traffic and through that, a good revenue. But all your hard work gets ignored by the visitors if your website is not optimized properly.  Though your website content is presented in appealing style, layout and design are good, without search engine optimization your work remains futile. WordPress is a good option to manage your website content and some WordPress plugins help your website to get good rankings.

These WordPress SEO plugins support you to optimize your website and its smooth running. Irrespective of the nature of the content you publish in your website, you need anyone of these SEO plugins to optimize your website. This does not mean you need to install all these plugins, you need just the best one that suits your requirements.

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SEO

Why You Might Be Using Keyword Rankings In All The Wrong Ways?

Keyword-Research

Keyword rankings are important in Search Engine Optimization (SEO), but are not the ultimate performance indicators. As a website owner, you should realize this. Many a times, keyword rankings give an unreal picture. A word of caution here: Do not let your online marketing strategy get influenced by keyword rankings.

Let us see how you go about using your keyword ranking. First, you choose a phrase that best suits your product or service. Next, you start ranking for that phrase or keyword. Suppose that your website gives details about a product ‘LISTEN high-end headphones from Mumbai.’  The key phrase ‘high-end headphones from Mumbai’ should give you a high ranking.

To achieve this goal of high ranking, what do you usually set out to do?

  1. Write convincing blog posts.
  2. Include keywords in page titles.
  3. Make your meta description the way ads are done.
  4. Try to get listed on online directories.
  5. Build links on important websites in your product’s community.
  6. Post updates on Facebook, Twitter etc.

In short, you leave nothing undone in the optimization process. After all the hard work, you do get ranked on the first page of ‘high-end headphones from Mumbai’. This may make you very happy. But, your happiness is short-lived. Can you guess why? That is because you are not getting traffic on your website. Yes, in spite of all the possible efforts for top keyword ranking, you are not generating business for the headphones.

Let us analyze what went wrong and correct our approach:

  1. Relook at your goal: Remember, keyword ranking should not be your goal – business generation should be. If you make ranking your goal, you will not gauge what your potential customers want.
  2. Change your perspective: Stop looking always from a site owner’s angle. Sometimes, you need to look at your website from your customer’s or potential customer’s angle. Try to see what he would want to see on your website.
  3. Find out where customer needs help: Once you come to know what your customer is looking for, find out ways to help him.
  4. Start helping customer: Start helping your customer by searching terms that are currently working for your website.

Note that much of organic traffic is grouped into three categories:

  1. Customers/prospects who know about your business: In the cited example, ‘LISTEN high-end headphones’ is a brand that people know about, they search for it and that speaks a lot about your business. But is this enough? No, certainly not. You have to get more people who look for your website by your name.
  2. Customers seeking help: A number of people search online to seek help for their problems. They are looking for workable solutions. What are the questions you expect from such customers? They can be of the nature ‘How to take care of LISTEN high-end headphones?’ or ‘What to do if there is distortion in LISTEN high-end headphones?’ You will observe that help requests are varied. The exact nature of problem cannot be predicted. How will you then build a list of keywords to track traffic?

The solution lies in trying to be a leader in your area of product or service. Spread information about your expertise in the product or service to an extent that any reference to the product/service would lead searchers to your site. This is possible when you visit websites, send emails and submit information to online services about your product. Use social media to make your presence known. Market your product by participating in exhibitions and promotions. This will make your brand name popular. Resultantly, your keyword will get online attention too.

  1. Customers seeking product reviews: People are eager to know about the product through other users. After all, they are putting in their hard-earned money in your product. A whole lot of people share their experience voluntarily. Use this to your advantage. Look for upcoming parts and services offered for your products. Keep updating your website accordingly.

By now, you must have realized that keyword ranking is not useful for driving traffic. In spite of this, ranking is very important for any marketing campaign. The trick is in using keyword ranking in the right manner. The idea to be effective is simple. Firstly, do not focus on ranking alone. Instead, use it as a measurement device. Make a list of terms that so far have been beneficial to you. Keep on adding or deleting terms on it. The list shows how your website is being viewed by users and search engines.  Secondly, keep a watch on the top terms on the search list during any given period. It can be a week, a month or a year. Are there any new terms? Do the terms look similar to your tracked terms? Which section of your website finds no mention in the terms?

Armed with such information, you can gauge what is driving traffic at any point. Isn’t this more useful than knowing which keywords are important? It will also bring you in a leading position online. Most importantly, it will give potential customers what they want. This is what marketing is all about.

The Bottom Line:

There is no need or use in being number one in keyword ranking. In every business, the most important thing is bottom line. Ask yourself, ‘What is the goal of my website?’ Is your goal to be well-placed on a search engine results page? Or is it related to how much business/money you are making? You would obviously answer the latter. Remember, keyword ranking should only a by-product of a good business.

To increase bottom line of your business, you need to increase the volume of your business. Merely focusing on a few specific keywords would be of no help. Instead, make your presence felt online. Once you do this, you would dominate the keyword-related topics as well. This would be beneficial to your business in the long run. Of course, you should use keywords and ranking tools. But, make them work for your business. Do not work to make them your final goal.

Using keyword rankings appropriately seems a daunting task. As a matter of fact, it is. A lot of perseverance, time and expertise are required for this purpose. With diligence and a little bit of smart observation, you can make it possible. Go for it and benefit from the outcome.

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SEO

8 Game-Changing SEO Trends That Will Dominate 2018

SEO Trends 2018

2018 is expected to be the golden year for SEO. One should be aware of certain facts to enhance the traffic of your website by getting good knowledge about current trends in the optimization.  SEO is a complicated thing to understand as Google considers over 200 factors to design algorithms for search engine rankings. All the search engines work to improve the quality of their rankings. Some factors may vary in the objectives, some factors may become void and new ranking factors may sometimes come on to the stage. In the current year, the following factors may dominate the picture of search engine rankings.SEO Trends 2018

  1. Impact of SERP features

SERP features such as local packs, featured snippets, knowledge panels etc are helpful to grab the attention of the searchers and make your website top the organic listings.  Most of us think that #1 rank in organic listings is helpful to get your website massive traffic. SEO Powersuite’s Rank tracker helps to evaluate the position of your website in the organic listings and you can track the SERP features your website is containing to top the searches. You can analyze the productivity of SERP features on a daily basis to get a clear picture of the steps to be taken to enhance your website rankings.

  1. Structured Data

There is no official strategy about impact of structured data in deciding the website traffic trends. Structured data is a method of formatting HTML in the form of specific vocabulary and this plays a decisive part in analyzing SERP features of a particular website. Experiments prove that structured data plays a vital role in boosting click through rate (CTR) of the websites. You can use structured data format to improve your website rankings based on your convenience. Most of the SEO experts prefer the tool from schema.org to implement structured data formats.

  1. Loading speed counts

We cannot affirm that only the page speed is the factor to improve the website traffic but it is the important point to be focussed on for long term benefits. Speed is not the only ranking indicator but it affects the UX factor which in turn helps to get more traffic for your website. You can take Google’s page speed test, launch your project and take the test of the tool website Auditor. You can then navigate to content analysis section and assess the speed of a specified page with the help of this tool. Take care that your page loading speed is up to 2 to 3 seconds but not more.

  1. Relevant Content

It is hard to boost your website rankings unless you make Google believe that the content in your website is relevant, unique and is of high-quality. Google assesses the website content quality by methods like Latent Semantic Indexing and ranks the websites in search pages based on the quality and the relevance of the content. Sometimes your website may get penalized for showing low quality or irrelevant content. By using the tool Rankbrain, you can assess the relevance of your website content and proceed further.

  1. Voice search

Google research shows that 45 percent of adults and 55 percent of teens use voice search to search for particular content. The ratio of voice search is on the rise day by day when compared to type search. Voice searches use normal vocabulary when compared to complex words. To analyse the SEO trends, you can take the help of the tool Rank Tracker in order to make changes in your website and get massive traffic for your website. You can research about common questions asked by voice searchers to get awareness about SEO trends day by day.

  1. Never ignore mobile searches

Just like voice searches, web browsing through mobile devices is also growing day by day. To improve your website rankings, you cannot dare to ignore mobile-friendliness of your website. It is not an exaggeration if anybody says half of the Google searches are from mobile devices.  The tool Web Auditor helps to assess mobile friendliness of your website. This tool helps to point out problems that are to be fixed and steps you have to take to enhance your website rankings.

  1. Relevant back links

The back links you provide for your website must be relevant and legitimate. Google is striving to design complicated algorithms to eliminate from searches or penalize the websites that promote spam or irrelevant back links. Back links are mostly proved to be manipulative and Google is acting swiftly to make such pages with linkless back links off the search pages. There is a myth that more back links give more website traffic but websites with low quality back links will be penalized by Google. Awario, backlink checker are some of the applications that support your website to check irrelevant back links and promote your brands and websites.

  1. Personalized SERP to impact website rankings

Personalized SERP is the current SEO trend that is helpful to decide website traffic. The information about the searchers like location, search history is also effective to improve website traffic in addition to the traditional ranking factors. Research shows that 50 percent of Google search results are personalized. You can check for progress of your website rankings in a depersonalized manner but it is safe to go private for better results in your assessment.  Tools like Rank Tracker supports you to check personalized SERP features that impact your website traffic in an easy and productive manner. You need not set any extra preferences for this. You can check depersonalized SERP features by default using Google search.

To get accurate results about your website rankings, you can take the help of tools like Rank Tracker. Only thing you have to remember here is that your rank tracking should be accurate. You need not panic as the personalized SERP features are not effective all the time. You can impress a searcher who checks for a particular keyword and content by good presentation of high quality content.

          

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Google Updates

What Is Google Rank Brain? Why Does It Matter

Google Rank Brain

Whenever Google rolls out an update, it causes a stir in the SEO and digital marketing industry. We all can anticipate the hype when the news of the “third most important ranking factor” update was broken to public in 2016.

If you haven’t guessed yet, we are speaking of the Google’s RankBrain update.

What is Google RankBrain?Google Rank Brain

No matter what all the media reports suggest, RankBrain is no major update in itself, instead it is a part of the entire search algorithm which is based on machine learning and artificial intelligence aimed at understanding the searches, analyzing them and submitting the requests in various ways to give the most relevant results.

If you are an active webmaster who looks at the search result patterns in Google, since the Hummingbird update, you must have noticed that Google got better at providing the search results. Before when you search for a query the outcome was strictly about the search query, but now you Google better understands the relation between the entered queries and gives results accordingly.

Speaking of the complexity of the RankBrain’s query processing, Greg Corrado, Senior Research Scientist for Google, who also worked on  RankBrain, said in an interview to Bloomberg-

“ RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”

Is RankBrain really The Thrid Most Important Signal?

Yes. In the interview Corrado, said that a large fraction of queries are now being processed based on RankBrain. He said there are hundreds of factors that determine the ranking of search results on Google, and since the deployment, RankBrain has grown to become the third most important signal that contributes to the ranking of the results in the Google SERPs.

Rather than think of  RankBrain as a ranking signal, you should think of it as a processing tool that is making Google smarter at understanding your queries and the relation between those queries and satisfactory search results.

In case you want to know in detail what Greg Corrado shared in the interview with Bloomberg, the full video of the interview is available here.

Why does Google RankBrain matter?

Google RankBrain is making search results a lot more relevant, which means the user behavior will be affected. This in turn will affect your website traffic.

#1. User Behavior Will Shift Further

Based on my assumptions of the users’ behavior, RankBrain will get you a lot more clicks if you are in top 3 positions in the Google search whether its knowledge graph or local listing. As the results will be a lot more relevant users are going to find the information or service they are looking for in the top 3 results most probably.

This means these top 3 rankings will eat the clicks from the rest of the SERP listings.

Now competition is no longer about getting to the first page on Google, it is about getting to top 3 positions.

#2. Competition is getting tougher

Now ranking in the search is going to get a lot tough with RankBrain affecting the search results. It won’t matter how you ranked in the SERP, but if your pages are not meaningful you will see a drop in the rankings for sure. In simple words, mediocre content with less comprehension will start to fall off the rankings.

Machine learning will more proactively crush spam and black hat SEO.

#3. Offline data will affect RankBrain

Unlike other updates, the RankBrain is fed offline data by Google. It learns not only from the internet but from offline signals as well. It means what people talk about you offline will affect your rankings. For instance, if while discussing about you or your service terms like Inbound Marketing and Growth Hacking occurs often then this signals you are an authority in these concepts.

IF and when this data gets fed to RankBrain it will recognize you as an authority figure in your niche, and this will positively impact the ranking of your websites.

Offline data will also contribute to your rankings.

Getting Ready for RankBrain

While there is still lack of much needed information, based on my experience and understanding of the RankBrain, here are a few ways to get better ranking in Google.

Make content language conversational

It’s been a long time since Google has revamped its search quality and more emphasis is made on making content friendlier for users. Now it is going to be hard to rank for content which is not conversational. As I mentioned earlier, comprehension is going to be an important factor in determining the rank of websites, you need to optimize content for people and not for RankBrain.

Mimic the professionals

Modeling your site and content based on domains that Google considers authorative can help ranking your website too. For instance, if you run a website with How-To content, then RankBrain can easily flag you as spam as it won’t be able to make out the who the content is being offered for. But, if you copy the model of WikiHow, then you will be associated as the good guy. Hope you get the idea!

Snippets are very important

If Larry Kim of WordStream is to be believed then the RankBrain is based on the same G-350 technology that was used to calculate Google Adwords Quality Score. It means in future your ranking won’t come from lengthy content or more backlinks, but from higher CTR or Click Through Rates. This is why you need to work on irresistible snippets for your content to attract attention of users.

Conclusion

Even though there is not a lot to know about RankBrain, still we have enough information to understand the impact of the update. Based on the same information you can make an actionable plan to make your websites RankBrain compatible and ensure that you abide by Google’s pledge-“to make the internet more useful for users.

 

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Google Updates

What’s Google Mobile First Indexing & Why You Need to Prepare Your Website for it

Whether you run a digital marketing firm or you own a blog, Google algorithm updates affect you equally. Speaking of the recent updates the Mobile-First index is the next expected update that will affect the SEPRs in the search giant.

Don’t Panic!

Unlike Panda and Penguin updates, any major reshuffle in the rankings is not expected from the Mobile-First update. Surely, you need not to panic, but understand what is this update is about and how you can make your site compatible with Mobile-First with a few tweaks. We have dedicated this post entirely to make you understand the Mobile-First indexing and how you can prepare your website to keep your rankings unaffected in Google.

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