SEO Roundup

Weekly SEO Roundup-August 6, 2018 To August 12, 2018

SEO WEEKLY roundup(2)

After a happening first week, the SEO community was calm last week with nothing new to talk about but the remnant of the August 1 Google update.

google-medic-update

In this week’s SEO Eaze weekly roundup we will be covering the after-effect of the Google Medic update, as it is being touted and the Google My Business Menu & Services editing that is made available globally.

Let’s start with the Google Medic update.

As we mentioned in our last weekly roundup, Google August 1 update was fully rolled out, but still, there are serious fluctuations noticed in rankings on SERPs.

As Barry Schwartz nicknamed the update as Medic because the most affected niche through this update is the Health industry. Even though the update has been fully rolled out, SEO community still saw a lot of ranking changes. This is bothering some of the webmasters, as there is no clear sign of as to what has affected their results.

But we will take a page from Glenn Gabe’s book here, who after analyzing over 200 sites summarized the update effect as:

“The core algorithm update that rolled out on August 1, 2018, was massive and many sites across the web were impacted. Although there were a lot of health sites impacted, many others in non-YMYL categories were affected as well. If you have been negatively impacted by the 8/1 update, then it’s important to objectively analyze your site to find ways to improve. And remember, there’s never one smoking gun. There’s usually a battery of them. So go find them now.”

Here is a graph by MozCast, depicting the severity level that the update affected various niches:

Moving on to the next update this week, Google My Business Menu & Services editing is now made available for everyone across the globe.

Allyson Wright, Community Manager, Google My Business announced the availability of menu editing feature for all Google My Business users globally and in all languages.

She announced, “The Menu and Services editing feature is now available to businesses like restaurants or hair salons in all countries and languages.”

She further added that in the Google My Business, one may get the option of adding menu items and services and the respective prices and description.

With the new editing feature, you can group menu items or services in an organized way by segregating them into different groups.

You can learn the details about this update on Google My Business forum.

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Social Media Marketing

20 Facebook Marketing Tips For Businesses On Budget

Facebook-Marketing-Tips-for-Business

Facebook is continuously working towards delivering content to its users that they enjoy the most. In the hustle to deliver the most relevant content, organic reach has been on the decline. According to sources, the organic reach of FB content is downright dead. This asks for a rather target approach on part of small businesses which want to reach their customers through Facebook but are limited due to a set, low budget.

Today not many of your Facebook page followers see the posts made by you. Those days are long gone when you posted content and many of your followers were able to see it. Now only 1 of every 50 followers of your Facebook business page sees the content you post now.

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SEO Roundup

Weekly SEO Roundup: July 30, 2018-August 5, 2018

Hope you all had a great weekend.

This week there were some pretty big announcements made by Google. Supposedly a new update was implemented last week as there were discussions going around in SEO communities.

We are here with this week’s SEO Roundup for you to catch up on all the latest updates that took place.

Let’s get started.

Trump Idiot Googlebomb

Somehow Trump manages to get the attention but mostly for the wrong reasons. His visit to the UK last week saw him trending in Google Image Search with term ‘idiot’ for some reason.

The current President of the United States saw his images sour for the term in image search. However, over the past week, we have witnessed the dampening of this Googlebomb. Still, the results are not all clean of his images but they are not as bad as they were before last week.

You can see the difference:

BEFORE

google-images-idiot-trump-googlebomb-before

AFTER

google-idiot-googlebomb-after

We are not sure if Google algorithmically dampened the Googlebomb or the images died themselves over the time.

Moving on to next update,

Google Announced Smart Displays

google-assistant-smart-display-1532951182

In an official announcement last week, Google informed about the availability of the much anticipated smart display to accompany Google Assistant. Now in markets, you can see the answers and not just listen when you talk to Google Assistant.

In the announcement, Google said, “Today we’re launching Smart Displays, a new category of devices for the smart home that brings Google Assistant to an interactive screen for a richer visual experience. And the first Smart Display from Lenovo will go on sale in major U.S. retail and online stores this weekend.”

Support for developers to build for Google Smart Display is also introduced. The new rich responses for the smart display let developers implement, “basic cards, lists, tables, carousels and suggestion chips, which give you an array of visual interactions for your Action, with more visual components coming soon. In addition, developers can also create custom themes to more deeply customize your Action’s look and feel.”

You can check the price, availability and details of the Smart Display here.

Google Search Algorithm Update

We saved the best for the last, a broad core update was rolled out by Google on August 1. Here’s what the search giant twitted:

We are still to make a sense of the changes brought in by this update. However, the rumors have spread fast and it is anticipated to be a major core update. Most SEO tracking tools are catching a wind of it there is a major shift in the search result rankings for many blogs and websites.

There’s still no clear indication from Google on how you can recover if you are negatively hit by this update. But for now, all we can say is that it will take a few days for the update to calm down as stated by Danny Sullivan.

So these are the major SEO updates for this week. Hold tight till next week.

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SEO Roundup

Weekly SEO Roundup-July 23 To July 30

We hope you all had an awesome week. We at SEOEaze have a profound of hustling to keep ourselves abreast of all the latest happenings in the search engine optimization realm. It is one of our most important duties to track and implement various updates as they appear.

Lately, we have had a lot of queries from our clients and readers asking us to share these updates with them as they find it hard to keep a tab on all of them.

And it does make sense, we already are scrapping the internet for what trends are bombing the SEO community or what latest Google updates are policing our strategies.

We agree, why not we share our findings with you.

So, here we are starting our weekly SEO roundups where we will provide you with the curated list of all the latest SEO updates. But there’s more, if you miss on our weekly updates, then you can catch it all in our monthly SEO roundup article.

Without further ado, let’s get started with this week’s SEO roundup.

  1. Google rolled a search update on July 21st?

Word on the street is last Saturday, Google has rolled out a search algorithm update. Although, there’s no official statement regarding the same most of the tracking tools have seen the possible signs of an update.

Scope of speculation is because the new update does not seems to be either mobile or desktop specific, so it will be hard to say if a large number of websites are affected by this update.

Here’s a snap of Mozcast and we can clearly see a spike on July 21.

mozcast

  1. Google started rolling new white local panel

Many of you still may not be able to see the effect of this update, but Google has started rolling out a new fresh look for search result interface for the local panel for mobile search results. This is how the old interface looks like:

google-local-panel-blue

Now the new look replaces the blue interface with white and text buttons are rounded now. This is how you may see the new local business search result on your smartphones now:google-white-local-panel

As per reports, Google is testing this new interface since January 2018, if you still can’t see the new interface just wait for a while.

  1. Google Ads Landing Page Parameters Options Updated

Here’s what Google shared on Twitter:

These changes are introduced to comply with the upcoming parallel tracking deadlines.

The deadline is October 30, 2018, and Google advises, “if you have not done so already, we recommend you migrate your accounts to parallel tracking now so you can take advantage of its benefits.”

These are the three major updates for you this week. Just keep a tab on our weekly roundups to know more.

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Google Updates

Google AdWords Rebranded As Google Ads-What Else Has Changed

adwords renamed ads

The 18 years long-standing complex ad products lineup of Google is rebranded.

Later in the last month, Google’s ad efforts led Sridhar Ramaswamy in a press announcement and told about search giant’s plan to rebrand AdWords in an effort to trim down the large ad products and brands that were assembled through acquisitions. The move is said to be initiated by consistent feedbacks they received over the years about the confusion that a lot of ad products create for advertisers.

However, it’s not just re-christening of the AdWords as a brand but there are core changes introduced as well.

Quoting the change in the dynamics of online search and how people use the Internet, Ramaswamy emphasized on the changes that are brought on by the explosion in mobile use and how small businesses are using the Internet to promote themselves.

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