PPC

Smart Bidding Tips To Improve Your Google Ads

smart-bidding-tips

Over the last few years, it has been seen that the advertisers have reduced the amount of time they spent on Google Ads for about 75% and still the results are better than before. But how is this possible? Obviously, a great strategy combined with the wise use of automation is what gets you going.

Well, what do you mean by “automation”? Here, we mean Smart Bidding. Google’s automated Smart Bidding is not a new feature. CPC has been there for many years and after some skeptical reviews, the actual capability of Smart Bidding is what marketers are not just starting to grasp and use. It is something which has recently started to win over the marketers.

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SEO

SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

How are you doing this week, we are back with last week’s SEO roundup to fill you in on the latest updates that happened in the SEO realm.

March 2019 Google Core Update

The biggest update this week is the new Core Update from Google on March 12, 2019. Unlike the smaller, regular Google updates, this one was a major update that comes after the last year’s Medic update. Now as this update is still in its raw form there is still not enough data to analyze the websites affected by it.

This time there was a rare confirmation from Google through their twitter account that they have released a new broad core search ranking algorithm update. Here’s the tweet:

Now if you are speculating the effects of March 12 Google Core Update, then we would like to remind you that Google has advised that there is not much you can do to if your pages are not focused on building quality content. It’s very early to make any sense out of this Google Core Update, but still here’s what the search giant has advised SEOs regarding broad core algorithm updates previously:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Furthermore, to prevent any confusions, Google has officially christened this update as the “March 2019 Core update.”

Moving on to the next update, we finally found a credible resource that can teach us about JavaScript SEO so that we can make our content more discoverable.

A video from Google’s Martin Splitt is made available which is part of their JavaScript SEO learning series. This one shares insights and tips for doing SEO for JavaScript-based websites and web apps. As the first video of the series, it discusses the complex aspects of JavaScript and search by unravelling technical details.

Here’s the video:

Splitt has done an amazing job at explaining the most complex JavaScript SEO related concepts that you will have no difficulty understanding.

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PPC

Facebook Ads Vs Google Ads: How To Allocate Your Marketing Budget

Facebook Ads vs Google Ads

To enhance your online presence and improve business, you need to promote your page through Google Ads ( earlier known as Adwords)  and Facebook Ads. This makes your page reachable to an enormous audience and gains loyal customers. Google Ads is not the solitary tool to improve your business in the current scenario. Facebook Ads is giving a tough fight to Google Keywords Planner or Google Ads to enhance SEO rankings of business pages and reach more and more audience with lesser investment. When it comes to PPC services, Google Ads is not the sole competitor but Facebook Ads is providing tough competition in this context too. As an advertiser, you need to decide how much you need to invest in both the platforms to promote your business as an advertiser.

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SEO Roundup

SeoEaze’s Weekly SEO Roundup: March 03-March 10, 2019

SEO Weekly Roundup: March 03-March 10, 2019

Search engine optimization is a very dynamic field but recently there’s not much to cover for us except the periodic Google Search Algorithm updates.

Lucky for us this week, we have a few updates for you.

No SEO benefits of hosting your website on your own domain

If you are reading this SEO roundup then most probably, you either run your own blog or manage search optimizations of your clients’ sites, either way, site speed is a very important factor that needs to be taken into account.

One of the most resource intensive factors is image hosting. How fast the images on your website load directly affects the speed performance of the overall website. Now, it makes sense to host the images on your own domain so as to get more traffic from Google Image Search, however, Google’s John Mueller has a different take on the SEO benefit of hosting images on your own domain.

According to Mueller, there is no specific SEO benefit of hosting images on your own domain. According to him, you can host images on your domain or another domain name but it should not impact their image ranks.

Here’s his tweet:

That being said it is a good idea to host images on your own domain as you will have better control over them. Hosting images on other domain will mean a lot of hard work in case you lose the domain or want to change CDN in future.

Google Shoppable Ads In Image Search

Now, this is interesting, I am always amazed how Google finds out new ways to monetize its search content. In a recent innovative development, Google is testing a new ad format with image search that is named the ‘Shoppable Ads’. During the test phase, Google is seen highlighting multiple products available for sale with sponsored ads among the image results.

Here’s how it works in action:

As it is shown, the sponsored ads have an image with a price tag and when you click the price tag the items available for sale in the image will be highlighted with their price, brand and more.

Google made a statement that they will “continue to roll this out to more categories across more retailers over the next few months.” They further added that they are planning on “bringing Showcase Shopping ads to Google Images as well.”

This is all in this week’s SeoEaze SEO roundup.

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SEO Roundup

SeoEaze’s Weekly SEO Roundup: February 12, 2019-February 18, 2019

In this week’s SEO roundup, we have a few interesting updates from Google. The search giant is known to continuously work on improving user experience by making the design improvement to its search services.

In the recent changes that were introduced this week, we have:

Recently Viewed Section Added To Google Image Search

Google added the feature to display the recently viewed images to the Image Search that shows the images you have previously viewed and are related to the one you are currently looking at.

Here is a screenshot shared by one of the users on Twitter where you can see the recently viewed section in the image preview.

This change can point towards early changes in the Google Image Search.

Google Assistant Search Ads

Moving on, last week a user named Gennaro Cuofano on Twitter shared a Google Assistant showing search ad for his voice query. Here is a screenshot of what he saw:

Honestly, it’s not a surprise that Google is testing ads for its Assistant service. The voice queries are the future of internet search and companies like Google has to come up with ways to monetize voice search results.

In a statement to Seoroundtable’s Barry Schwartz, Google states, “We’re always testing new ways to improve the experience on phones, but we don’t have anything specific to announce right now.”

Google News Search Related Coverage Expandable Snippet Carousel

For mobile users, the Google News search has not made a new form of snippet feature available that allows users to browse the related coverage in the expanded section.

Here’s a GIF of this feature in action:

This is it for this week’s SEO roundup. All these updates are not affecting the SEO principles and practices in any way, but they are important to be taken into account.

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