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SEO

How to Revive Old Content With Keyword Driven Content Audit

How to Do a Keyword Driven Content Audit 2

Most people who get started with SEO, make a common mistake of ignoring the importance of competitive analysis in the beginning stages.

Let me remind you, optimizing content, mapping keywords and link building all are the important aspects of successful content marketing but none of these have priority over competitive analysis. Understanding your competition gives you an unprecedented edge over your competitors as it opens you up to the blind spots and gaps that you might even not be aware of.

This is why we are here with a valuable and in-depth guide to keyword driven content auditing. Once you are through this guide you will know what keywords are most valuable for your website, what backlink strategies work best for you and how to win the organic visibility.

Let’s get started

You will be using the Keyword Explorer tool for the MOZ for this analysis. As the tool is free to use you do not have to worry about anything.

Start with the “Exact Page” filter

How to Do a Keyword Driven Content Audit 2

Moz has recently added the exact page option to the Keyword Explorer that makes it incredibly easy now to get to know what keywords a particular page on a domain is ranking. It is simply awesome for competitor analysis. We chose Searchengineland.com for the analysis, we looked for the keywords for which this page ranks https://searchengineland.com/guide/what-is-seo and we found the following results-

How to Do a Keyword Driven Content Audit 1

 

Now you can clearly see what keywords the page ranks in the top 50 results. You can do the same for pages on your website. This will give you a fine idea of what pages are worthy of a rewrite and what keywords you should target.

This step is very useful and highly efficient to do keyword driven auditing of a single page, but what about auditing an entire site?

Here’s a 5 step strategy to do the same.

Step 1 – Procure all the rankings

Now if you do not know what pages on your website are the hidden gems, you will have to audit your entire site. To do so choose root domain option keyword explorer tool and entire the domain. We analyzed Searchengineland.com for the root domain.

How to Do a Keyword Driven Content Audit 3

Now there are over a million keywords for which the website ranks and it is not easy to find which are these keywords are helpful doe reinventing the content. So we click on the “Top Ranking Keywords” and we are provided with a list of words that we can focus on. In this cause, SEL has 43,796 top ranking keywords out of millions.

How to Do a Keyword Driven Content Audit 4

Step 2 – Export keywords

Once you have the list of keywords available you need to download it. Use the “Export CSV” on the screen and a report will be downloaded with the following columns:

  • Keyword
  • Minimum Volume
  • Maximum Volume
  • Keyword Difficulty
  • Top Rank
  • Top Ranking URL

For us the last column is of most importance as it contains the list of URLs for which we can start working on to reinvent its content.

Step 3 – Filter pages

When you have a list of pages along with the keywords they rank for, you will need to find the pages you can re-work on. For instance, if you have a product page or a landing page, you can’t really do much with it but there are pages you can harness to rank again. Blog pages are the most convenient to rewrite and re-rank.

Filter such pages and prepare a separate excel sheet.

Step 4 – Pivot pages

Now you have the list of potential pages, but still, it is a list with too much duplicate content. You need to drill it down to exactly unique URLs and the respective keywords they are ranking for. For this, you can use this great tutorial on pivot tables.

Once you have been through this step, you will have an actionable database ready to be acted upon.

Step 5 – Find suitable candidates

When we look at the data that is drilled down you will find connections between pages and posts that you can work upon. For instance, there will be some pages that were buried in the background but are ranking higher for keywords you never even though about while working on them.

Such candidates would be great candidates for an update and might be perfect for a rewrite.

Step 6 – Back to Exact Page explorer

You do remember the exact page tool we detailed in the beginning. Now you have to reuse that tool for the perfect candidate page you find in step 5.

Once you run that exact URL in the explorer tool you will almost double the number of keywords to work on for the rewrite. This opens an entirely new domain to structure and rewrite content with more interesting keywords.

Proceed Further

This is a simple yet powerful guide on how you can relive the power of quality but old content using the MOZ’s keyword planner tool. Keyword driven content auditing is very important to rank higher and harness the value of potentially helpful content.

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SEO

10 Outdated SEO Tactics To Avoid In 2018

Outdated-SEO-Ideas

Some outdated SEO tactics may seem effective but are not fruitful in reality unless in case of web content with high quality and interesting niche. Most of the SEO experts and Google warn the people to avoid such techniques otherwise the websites may get penalized.Outdated-SEO-Ideas

1.Link and Article Directories

This technique may seem evergreen SEO technique to get massive traffic for your websites but in real, most of the websites provide link and article directories to enhance their market and sometimes these links may be filled with low quality content which is not at all helpful to you. The intention behind adding link and article directories to your content is to provide easy access for the users to the content they are looking for. The reason behind the success of this technique is this is an easy source of revenue for website owners and this is a simple way of finding their requirements for the users. The disadvantage behind this tactic is that most of the website owners started to use software to rewrite the articles and these websites does not pay any concern to the requirements of the visitors. This tactic is futile unless in case of high quality content.

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Wordpress

10 Essential WordPress Plugins For SEO

10 Wordpress Plugins That are Essential for SEO

All the website owners and developers strive hard to get their website good traffic and through that, a good revenue. But all your hard work gets ignored by the visitors if your website is not optimized properly.  Though your website content is presented in appealing style, layout and design are good, without search engine optimization your work remains futile. WordPress is a good option to manage your website content and some WordPress plugins help your website to get good rankings.

These WordPress SEO plugins support you to optimize your website and its smooth running. Irrespective of the nature of the content you publish in your website, you need anyone of these SEO plugins to optimize your website. This does not mean you need to install all these plugins, you need just the best one that suits your requirements.

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SEO

Why You Might Be Using Keyword Rankings In All The Wrong Ways?

Keyword-Research

Keyword rankings are important in Search Engine Optimization (SEO), but are not the ultimate performance indicators. As a website owner, you should realize this. Many a times, keyword rankings give an unreal picture. A word of caution here: Do not let your online marketing strategy get influenced by keyword rankings.

Let us see how you go about using your keyword ranking. First, you choose a phrase that best suits your product or service. Next, you start ranking for that phrase or keyword. Suppose that your website gives details about a product ‘LISTEN high-end headphones from Mumbai.’  The key phrase ‘high-end headphones from Mumbai’ should give you a high ranking.

To achieve this goal of high ranking, what do you usually set out to do?

  1. Write convincing blog posts.
  2. Include keywords in page titles.
  3. Make your meta description the way ads are done.
  4. Try to get listed on online directories.
  5. Build links on important websites in your product’s community.
  6. Post updates on Facebook, Twitter etc.

In short, you leave nothing undone in the optimization process. After all the hard work, you do get ranked on the first page of ‘high-end headphones from Mumbai’. This may make you very happy. But, your happiness is short-lived. Can you guess why? That is because you are not getting traffic on your website. Yes, in spite of all the possible efforts for top keyword ranking, you are not generating business for the headphones.

Let us analyze what went wrong and correct our approach:

  1. Relook at your goal: Remember, keyword ranking should not be your goal – business generation should be. If you make ranking your goal, you will not gauge what your potential customers want.
  2. Change your perspective: Stop looking always from a site owner’s angle. Sometimes, you need to look at your website from your customer’s or potential customer’s angle. Try to see what he would want to see on your website.
  3. Find out where customer needs help: Once you come to know what your customer is looking for, find out ways to help him.
  4. Start helping customer: Start helping your customer by searching terms that are currently working for your website.

Note that much of organic traffic is grouped into three categories:

  1. Customers/prospects who know about your business: In the cited example, ‘LISTEN high-end headphones’ is a brand that people know about, they search for it and that speaks a lot about your business. But is this enough? No, certainly not. You have to get more people who look for your website by your name.
  2. Customers seeking help: A number of people search online to seek help for their problems. They are looking for workable solutions. What are the questions you expect from such customers? They can be of the nature ‘How to take care of LISTEN high-end headphones?’ or ‘What to do if there is distortion in LISTEN high-end headphones?’ You will observe that help requests are varied. The exact nature of problem cannot be predicted. How will you then build a list of keywords to track traffic?

The solution lies in trying to be a leader in your area of product or service. Spread information about your expertise in the product or service to an extent that any reference to the product/service would lead searchers to your site. This is possible when you visit websites, send emails and submit information to online services about your product. Use social media to make your presence known. Market your product by participating in exhibitions and promotions. This will make your brand name popular. Resultantly, your keyword will get online attention too.

  1. Customers seeking product reviews: People are eager to know about the product through other users. After all, they are putting in their hard-earned money in your product. A whole lot of people share their experience voluntarily. Use this to your advantage. Look for upcoming parts and services offered for your products. Keep updating your website accordingly.

By now, you must have realized that keyword ranking is not useful for driving traffic. In spite of this, ranking is very important for any marketing campaign. The trick is in using keyword ranking in the right manner. The idea to be effective is simple. Firstly, do not focus on ranking alone. Instead, use it as a measurement device. Make a list of terms that so far have been beneficial to you. Keep on adding or deleting terms on it. The list shows how your website is being viewed by users and search engines.  Secondly, keep a watch on the top terms on the search list during any given period. It can be a week, a month or a year. Are there any new terms? Do the terms look similar to your tracked terms? Which section of your website finds no mention in the terms?

Armed with such information, you can gauge what is driving traffic at any point. Isn’t this more useful than knowing which keywords are important? It will also bring you in a leading position online. Most importantly, it will give potential customers what they want. This is what marketing is all about.

The Bottom Line:

There is no need or use in being number one in keyword ranking. In every business, the most important thing is bottom line. Ask yourself, ‘What is the goal of my website?’ Is your goal to be well-placed on a search engine results page? Or is it related to how much business/money you are making? You would obviously answer the latter. Remember, keyword ranking should only a by-product of a good business.

To increase bottom line of your business, you need to increase the volume of your business. Merely focusing on a few specific keywords would be of no help. Instead, make your presence felt online. Once you do this, you would dominate the keyword-related topics as well. This would be beneficial to your business in the long run. Of course, you should use keywords and ranking tools. But, make them work for your business. Do not work to make them your final goal.

Using keyword rankings appropriately seems a daunting task. As a matter of fact, it is. A lot of perseverance, time and expertise are required for this purpose. With diligence and a little bit of smart observation, you can make it possible. Go for it and benefit from the outcome.

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SEO

8 Game-Changing SEO Trends That Will Dominate 2018

SEO Trends 2018

2018 is expected to be the golden year for SEO. One should be aware of certain facts to enhance the traffic of your website by getting good knowledge about current trends in the optimization.  SEO is a complicated thing to understand as Google considers over 200 factors to design algorithms for search engine rankings. All the search engines work to improve the quality of their rankings. Some factors may vary in the objectives, some factors may become void and new ranking factors may sometimes come on to the stage. In the current year, the following factors may dominate the picture of search engine rankings.SEO Trends 2018

  1. Impact of SERP features

SERP features such as local packs, featured snippets, knowledge panels etc are helpful to grab the attention of the searchers and make your website top the organic listings.  Most of us think that #1 rank in organic listings is helpful to get your website massive traffic. SEO Powersuite’s Rank tracker helps to evaluate the position of your website in the organic listings and you can track the SERP features your website is containing to top the searches. You can analyze the productivity of SERP features on a daily basis to get a clear picture of the steps to be taken to enhance your website rankings.

  1. Structured Data

There is no official strategy about impact of structured data in deciding the website traffic trends. Structured data is a method of formatting HTML in the form of specific vocabulary and this plays a decisive part in analyzing SERP features of a particular website. Experiments prove that structured data plays a vital role in boosting click through rate (CTR) of the websites. You can use structured data format to improve your website rankings based on your convenience. Most of the SEO experts prefer the tool from schema.org to implement structured data formats.

  1. Loading speed counts

We cannot affirm that only the page speed is the factor to improve the website traffic but it is the important point to be focussed on for long term benefits. Speed is not the only ranking indicator but it affects the UX factor which in turn helps to get more traffic for your website. You can take Google’s page speed test, launch your project and take the test of the tool website Auditor. You can then navigate to content analysis section and assess the speed of a specified page with the help of this tool. Take care that your page loading speed is up to 2 to 3 seconds but not more.

  1. Relevant Content

It is hard to boost your website rankings unless you make Google believe that the content in your website is relevant, unique and is of high-quality. Google assesses the website content quality by methods like Latent Semantic Indexing and ranks the websites in search pages based on the quality and the relevance of the content. Sometimes your website may get penalized for showing low quality or irrelevant content. By using the tool Rankbrain, you can assess the relevance of your website content and proceed further.

  1. Voice search

Google research shows that 45 percent of adults and 55 percent of teens use voice search to search for particular content. The ratio of voice search is on the rise day by day when compared to type search. Voice searches use normal vocabulary when compared to complex words. To analyse the SEO trends, you can take the help of the tool Rank Tracker in order to make changes in your website and get massive traffic for your website. You can research about common questions asked by voice searchers to get awareness about SEO trends day by day.

  1. Never ignore mobile searches

Just like voice searches, web browsing through mobile devices is also growing day by day. To improve your website rankings, you cannot dare to ignore mobile-friendliness of your website. It is not an exaggeration if anybody says half of the Google searches are from mobile devices.  The tool Web Auditor helps to assess mobile friendliness of your website. This tool helps to point out problems that are to be fixed and steps you have to take to enhance your website rankings.

  1. Relevant back links

The back links you provide for your website must be relevant and legitimate. Google is striving to design complicated algorithms to eliminate from searches or penalize the websites that promote spam or irrelevant back links. Back links are mostly proved to be manipulative and Google is acting swiftly to make such pages with linkless back links off the search pages. There is a myth that more back links give more website traffic but websites with low quality back links will be penalized by Google. Awario, backlink checker are some of the applications that support your website to check irrelevant back links and promote your brands and websites.

  1. Personalized SERP to impact website rankings

Personalized SERP is the current SEO trend that is helpful to decide website traffic. The information about the searchers like location, search history is also effective to improve website traffic in addition to the traditional ranking factors. Research shows that 50 percent of Google search results are personalized. You can check for progress of your website rankings in a depersonalized manner but it is safe to go private for better results in your assessment.  Tools like Rank Tracker supports you to check personalized SERP features that impact your website traffic in an easy and productive manner. You need not set any extra preferences for this. You can check depersonalized SERP features by default using Google search.

To get accurate results about your website rankings, you can take the help of tools like Rank Tracker. Only thing you have to remember here is that your rank tracking should be accurate. You need not panic as the personalized SERP features are not effective all the time. You can impress a searcher who checks for a particular keyword and content by good presentation of high quality content.

          

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