Internet marketers choose different ways of advertisements to promote their websites. There are two ways to boost traffic to a website: Pay per click or PPC and SEO or Search Engine Optimization. Google Adwords is the most popular PPC advertising method chosen by millions of online marketers.
Creating a good Google Ad Campaign is not easy for any beginner because you are not sure how much money is required for the advertisement to get good amount of traffic that converts. For small and medium business, this is definitely a daunting task. You could be spending hundreds of dollars and still not see any conversions you had expected.
There’s nothing new about it that when Google rolls something new, everyone just jumps on it right away. Same is the case with AMP or Accelerated Mobile Pages that are the hot stuff these days. Nowadays we spend much time on the mobiles and so businesses are developing latest ways of monetizing. Just like Facebook introduced Instant Articles and Apple brought out Apple news, Google has rolled out Google AMP.
AMP or Accelerated Mobile Pages is the Google backed project that aims at speeding the content delivery system through using stripped down code i.e. the AMP HTML. In simple words, AMP is the way to create web pages for the static content and allows pages to load faster than normal HTML.
What is Accelerated Mobile Pages (AMP)?
AMP uses open source framework which means that it can be used by other companies for serving content built using AMP HTML like Twitter, Google, Pinterest. Google will now be using these accelerated mobile pages to serve the content on mobile devices without the need of users to have to click through to the website to check the content. You can easily view the demo of AMP within the search results of Google.
It is often a much debatable question as to how one can make the PPC or Adwords campaign cost effective. Well, having a good quality score is the answer to it. Advertisers are curious about what this quality score should be so that they can see that their campaign is well managed or within the budget. In other words, quality score is of utmost importance as it reduces your cost per click, cost per action and enhances your ad rankings. So, let’s know what makes your quality score high or perfect.