Landing page and conversions go hand in hand or we can say they do if the landing page has been completely optimized and refined to improve every element. So irrespective of your business or goals, the main purpose of a landing page remains unchanged i.e. to convert. Ideally, you would want every page of your site to convert but landing pages require those extra efforts for improving its conversion rate.
Because you put in so much time and efforts into creating a landing page, it should convert. Because you have carefully selected every headline, call to action and more, your landing page must convert. You have done your best to maximize the conversion rate and if you feel that your best efforts are still not enough, what is it that will help you to improve your landing page conversion rate? You need to dig deep into it and know the tips/ways through which you can increase landing page conversion.
April Fool’s is a day when the internet is full of gimmicks and announcements made by brands to let people know that they do have a sense of humour.
In the SEO community too, we see such tricks and treats. This week we came to know about Ahref’s announcement to compete with Google Search. First, we took as yet-another April Fool’s prank but when it was too much detailed to be a prank.
Ahrefs Plans To Take Google By Horn With Its Own Search Engine
On March 27th, the CEO of Ahref, Dmitry Gerasimenako announced on his Twitter account that his company is working on a search engine to compete with Google. Although he knows it sounds crazy, he justified his action with these two reasons:
DuckDuckGo is already doing it and working on the same principle he wants a search engine that respects privacy and does not use private data of users to benefit from it.
To share 90% of the profits made by them from the search engine with the publishers, whose content will be indexed and showed in the result.
We really appreciate Gerasimenako’s move to and do think they might have the potential. The company already uses a lot of tech to crawl the web, discover links, index content and evaluate links for their Ahref SEO tool.
First one is obviously privacy and it was discussed so much that I will switch to the second one – profit share. Google is making $100B from its search service. Imagine they suddenly implement 90/10 profit share model sending $90B per year to publishers who create content.
That being said, Google is a mammoth and its machine learning, ranking algorithm, etc. operates on an entirely different level. Think of how many other search engines tried to compete with Google and had failed. AOL and Yahoo are the two most relevant examples of where search engines lack. Bing is only closest competitor which is backed by Microsoft but it is still miles and miles away from being any real threat to Google. DuckDuckGo is not even close to Bing let alone Google.
But still, we hope for the best for Ahref’s endeavour.
Moving on to another general discussion from Google, the 301 redirects you for your web properties do not count as links. According to Google’s John Mueller, the 301 redirects are primarily used for canonical purposes by Google. Here’s what he has to say in his tweet:
“No, we wouldn’t count that [a 301 redirect] as a link.” “It’s more a helper with picking the canonical URL across a set of URLs,” he added.
He further added, “However, links to the redirecting URL could be seen as links to the redirection target.”
No, we wouldn't count that as a link. It's more a helper with picking the canonical URL across a set of URLs. However, links to the redirecting URL could be seen as links to the redirection target.
Over the last few years, it has been seen that the advertisers have reduced the amount of time they spent on Google Ads for about 75% and still the results are better than before. But how is this possible? Obviously, a great strategy combined with the wise use of automation is what gets you going.
Well, what do you mean by “automation”? Here, we mean Smart Bidding. Google’s automated Smart Bidding is not a new feature. CPC has been there for many years and after some skeptical reviews, the actual capability of Smart Bidding is what marketers are not just starting to grasp and use. It is something which has recently started to win over the marketers.
How are you doing this week, we are back with last week’s SEO roundup to fill you in on the latest updates that happened in the SEO realm.
March 2019 Google Core Update
The biggest update this week is the new Core Update from Google on March 12, 2019. Unlike the smaller, regular Google updates, this one was a major update that comes after the last year’s Medic update. Now as this update is still in its raw form there is still not enough data to analyze the websites affected by it.
This time there was a rare confirmation from Google through their twitter account that they have released a new broad core search ranking algorithm update. Here’s the tweet:
This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL
Now if you are speculating the effects of March 12 Google Core Update, then we would like to remind you that Google has advised that there is not much you can do to if your pages are not focused on building quality content. It’s very early to make any sense out of this Google Core Update, but still here’s what the search giant has advised SEOs regarding broad core algorithm updates previously:
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
Furthermore, to prevent any confusions, Google has officially christened this update as the “March 2019 Core update.”
We understand it can be useful to some for updates to have names. Our name for this update is "March 2019 Core Update." We think this helps avoid confusion; it tells you the type of update it was and when it happened.
Here’s the video:
To enhance your online presence and improve business, you need to promote your page through Google Ads ( earlier known as Adwords) and Facebook Ads. This makes your page reachable to an enormous audience and gains loyal customers. Google Ads is not the solitary tool to improve your business in the current scenario. Facebook Ads is giving a tough fight to Google Keywords Planner or Google Ads to enhance SEO rankings of business pages and reach more and more audience with lesser investment. When it comes to PPC services, Google Ads is not the sole competitor but Facebook Ads is providing tough competition in this context too. As an advertiser, you need to decide how much you need to invest in both the platforms to promote your business as an advertiser.