Category : SEO

SEO

How To Improve Your Landing Page Conversion Rate? Know The Secrets Here

landing-page_conversion_optimization

Landing page and conversions go hand in hand or we can say they do if the landing page has been completely optimized and refined to improve every element. So irrespective of your business or goals, the main purpose of a landing page remains unchanged i.e. to convert. Ideally, you would want every page of your site to convert but landing pages require those extra efforts for improving its conversion rate.

Because you put in so much time and efforts creating a landing page, it should convert. Because you have carefully selected every headline, call to action and more, your landing page must convert. You have done your best to maximize the conversion rate and if you feel that your best efforts are still not enough, what is it that will help you to improve your conversion rate? You need to dig deep into it and know the ways through which you can increase landing page conversion.

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SEO

SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

How are you doing this week, we are back with last week’s SEO roundup to fill you in on the latest updates that happened in the SEO realm.

March 2019 Google Core Update

The biggest update this week is the new Core Update from Google on March 12, 2019. Unlike the smaller, regular Google updates, this one was a major update that comes after the last year’s Medic update. Now as this update is still in its raw form there is still not enough data to analyze the websites affected by it.

This time there was a rare confirmation from Google through their twitter account that they have released a new broad core search ranking algorithm update. Here’s the tweet:

Now if you are speculating the effects of March 12 Google Core Update, then we would like to remind you that Google has advised that there is not much you can do to if your pages are not focused on building quality content. It’s very early to make any sense out of this Google Core Update, but still here’s what the search giant has advised SEOs regarding broad core algorithm updates previously:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Furthermore, to prevent any confusions, Google has officially christened this update as the “March 2019 Core update.”

Moving on to the next update, we finally found a credible resource that can teach us about JavaScript SEO so that we can make our content more discoverable.

A video from Google’s Martin Splitt is made available which is part of their JavaScript SEO learning series. This one shares insights and tips for doing SEO for JavaScript-based websites and web apps. As the first video of the series, it discusses the complex aspects of JavaScript and search by unravelling technical details.

Here’s the video:

Splitt has done an amazing job at explaining the most complex JavaScript SEO related concepts that you will have no difficulty understanding.

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SEO

10 SEO Mistakes That Can Sabotage Your Website Rankings In 2019

SEO Mistakes

Search Engine Optimization intends to enhance the website rankings in a fair manner and get more and more traffic for your website. But, many of the website owners make mistakes regarding their website optimization and act as self-destructors for their website rankings and traffic. Here are some of the mistakes that have a massive impact on your website rankings.

  1. Not Relying on Google Keyword Planner

Most website owners believe that using Google Keyword Tool is a kind of cheating and that the tool provides just queries you can use to frame the content. But the fact is, Google Keyword Tool gives sufficient choices to elect long tail keywords and include them in the content to enhance the traffic for your website. Not using the Google Keyword Tool is one of the biggest SEO mistakes since with this tool you can understand much about the choices of the users while surfing the internet and their popular searches about a particular topic. This will help you to know your users better and include the keywords in your content that can gain you more traffic and searches and improve your website rankings.

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SEO

Is SEO Audit Necessary For Your Site? If Yes, How To Do It? Let’s Check All Of This Here

SEO Audit

Is there something that is holding back your website from getting high ranking on search engines? If you have not performed SEO audit of your site yet, you may be missing out on rankings your site truly deserve.

SEO is one of the vital things that people look after when launching their website. Other may optimize the content but often we don’t pay much attention to it. So be honest here, when was the last time you checked that everything was fine and you were getting right results if we talk about online authority and traffic? If its bee more than a few months, it is surely time that you take another look. SEO rules change very often and so your site may not be complying with the present SEO practices.

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SEO

Optimizing Content For Voice Search-It’s The Next Big Thing In SEO

For those of you who still think that voice search is just another fad, you are making a grave mistake. Early adopters have already embraced this new change in the SEO.

The major reason for the rise of the voice search is the basic human tendency of preferring conversing overwriting. Another benefit of voice search is that they are faster.

If you are still not convinced that voice search is expanding its horizon, we have a few stats to support our claim.

As of writing this post, there are over 33 million voice-first devices into circulation. The number is only increasing and it is becoming more and more convenient for people to use voice for search. The smartphones are a major driver of this shift in search characteristic. All modern-day phones are provided with assistants that have ridiculous artificial intelligence.

20% of mobile queries are voice searches

During a 2017 SEO survey, voice search already stood at no.3 in the trends. To make things official, during the keynote event, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches.

All of these reasons should be good enough for you to start investing in voice search SEO. This article will be all about optimizing your content for voice search.

But before we start, let’s have a look at the history.

The Hummingbird Update

Remember when Google made another dent in the SEO realm with its Hummingbird update?

Launched in 2013 the whole purpose of the update was to restructure the search results based on users’ intent and context of their queries. This update essentially put a stop on the practice of keyword stuffing and forcing marketers to actually consider the needs of the target audience.

Now voice search integration is a build on same relevance to further improve the user search experience with semantics. There is extensive use of NLP or Natural Language Processing in voice technology to recognize texture, intent, and interests.

voice search optimization 1

Now here’s some science for you to understand. Machine learning is at the core of Google’s search algorithm and you add voice search to it. Google gradually learns to interpret your search intent and your accent with time.

To optimize your content for voice search, you need to understand its characteristics first.

#1. Voice search predominantly have conversational longer words

While we are using a computer to search on Google, the process of typing is physical and we try to minimize the efforts by limiting the number of words in our search queries.

However, when using voice search on mobiles, we are in a conversation with the virtual assistant. Powered by artificial intelligence the virtual assistants become smarter with every conversation.

Mostly voice searches have a question or a command. And it is found that the speech searches tend to be longer than text searches.

voice search optimization 2

Do not expect to use keyword research tools to find out long tail keywords that you can use in your content. Voice searches have a more of an asking intent and that’s why they have more question phrases.

voice search optimization 3

What can you do?

Think of what your target audience has in mind when they think of your product, service or business. That’s when you will know what words your audience is most likely to use.

You need to think about how your audience speaks about your business, products, and services. Instead of using the LSI graph tools, I recommend you the Answer the Public tool. When you enter the keyword in this tool, it will come up with a number of related questions.

Here are some of the results I got when I searched for a Xbox in the tool.

voice search 4

As you can see the outcome is very insightful. You can see what all queries are expected to be searched by a consumer. With this tool, you get natural language phrases.

It is important to understand the who, why and what of a content you produce to optimize it for voice search. As proven time and again Google emphasize on user’s intent and the content that engages them. With voice search, the scope of irrelevant content to rank will be entirely demolished.

#2. Local content makes 22% of voice queries

As per this Internet Trends 2016 Report, 22% of people who use the voice search look for local information. This trend makes sense when you think of the rise in the number of smartphones over the years. People use mobile phones on the go and Google released the growth in searches with “near me.” There is an astounding 130% YoY growth in such searches. Now voice search makes it further easier for users to search for local queries.

How can you benefit from this trend?

Interesting, 50% of the mobile searchers end up visiting the store every day. Just image how much can you improve your conversion rate if you use the keywords right. You can boost the chances of ranking higher by incorporating these local SEO hacks:

  1. Use phrases people usually use to describe the neighborhood around your business
  2. Landmarks near your business location
  3. Use “near me” in the title tags, meta description, and internal links

#3. It’s all about immediate results

As we mentioned before the main objective of voice searches is for personal assistance. You should not expect searchers to visit your website.

There is clear intent of users with voice search and it is to find local businesses. For instance, if a user wants to find a restaurant near him, Google will answer with restaurant names, their addresses, timings, and reviews. Based on the reviews and other preference users might click the ‘call’ button.

In the case of information related queries, the user will want direct answers. You have a better chance of showing up in the voice research if your content is shown in the featured snippet.

How to leverage this characteristic?

Start with garnering positive reviews for your business on and update all business details in your Google Business Page like physical address, working hours and else.

With these characteristics in mind, let’s have a look at how you can optimize your content for voice search.

  1. Structured data for content

It is a good thing that you create content solely for your audience. However, when raking a page Google also look at some other factors to determine its relevance.

Professional SEOs are known to leverage these additional factors to rank their content higher in search results. One of the important factors is the Schema Markup or Structured Data. There is no direct association of this format with ranking but it can definitely provide you with an edge in the competition.

Added to your site code the schema markup is the metadata that helps search engines to classify and organize the content on your site.

If you are wondering why most webmasters miss on this technique, it’s because it requires a bit of more work.

Let me illustrate this with an example.

This is what a markup looks like, as detailed by Google.

<script type="application/ld+json">

{

  "@context": "http://schema.org",

  "@type": "Organization",

  "url": "http://www.example.com",

  "name": "Unlimited Ball Bearings Corp.",

  "contactPoint": {

    "@type": "ContactPoint",

    "telephone": "+1-401-555-1212",

    "contactType": "Customer service"

  }

}

</script>


As it is evidently clear, that adding such schema to your code will provide much-needed metadata about your business to the search engine.

Here’s another reference of how a review post with schema markup appears in Google’s top result.

Screenshot_2018-08-03 Introduction to Structured Data Search Google Developers

Now comes the big questions, how can markup data make sense for voice search?

I mentioned it earlier that mostly voice search queries are carried out because the user is looking for some contact information, operational hours, address or directions.

Making use of microdata you can classify such information about your business. Google will be able to quickly retrieve this information from your website’s markup.

  1. Have a Google My Business listing without failing

Again, the same local-business-for-voice-search rule applies here.

As voice search has a high number of local search queries, it is important to have proper business address details added to your website footer. As customers are used to seeing business addresses at the bottom of the websites they will be looking for the same on your website too.

Broadly, someone looking for a local business follows two formats. Either they search for the business with city name like “Restaurant in Wales” or they do a “near me” query like “restaurant near me”. For the latter one, Google relies on your My Business listing and user’s locations to fetch the results.

This is the reason why you should have a Google My Business listing.

Furthermore, make sure your listing has all the correct information. The introduction field need not be too brief and you can make it long to accommodate all the information you need to detail about products and services.

  1. Go mobile-friendly

Voice search finds its major use on mobile devices which in turn makes it inevitable that you have a mobile-friendly website to optimize for voice search.

If you are using WordPress, then most probably your theme is inherently mobile friendly.

But, those of you who are not sure if you have a mobile-friendly site or not, can make use of Google’s Mobile-Friendly Test Tool.

Google will tell you if your web page is mobile friendly or not. If not, it will recommend the necessary steps need to be taken to fix the issues.

Now, mobile friendliness is the first step, next is to ensure your website is fast. You can use the PageSpeed Insights to find out the performance of your website.

Screenshot_2018-08-03_PageSpeed_Insights

We score 84 on the test, and you can see Google recommends some optimizations that can further improve our site performance.

Once you fix the site speed errors move to content. Produce mobile friendly content as proposed by Neil Patel.

  1. Focus content on answering your customers’ questions

You need to carefully observe the questions your target audience uses to know about you when they are using voice search.

Based on the phrases and questions you get, you need to produce content around the same. I will recommend against the single page FAQ. You should create dedicated posts around customers’ questions.

Better optimize your existing content around customer queries.

The Takeaway

No one can predict the exact future of the voice search.

However, at this moment the reality remains that voice search is gaining traction and it shows no sign of slowing down.

As a marketer, webmaster or an SEO, you cannot afford to ignore the growth of voice search.

Embrace the power of voice search and start optimizing your content for the same.

The sooner you are able to get your content closer to the human language the better are your chances of outperforming your competitors.

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