Category : SEO

SEO

Content Is King, But What Matters Quantity Or Quality?

Content Is King, But What Matters Quantity Or Quality

For optimizing a website, all of us unanimously agree on a saying, “Content is the King”. We believe that high-quality content gives user satisfaction and better optimization for our business or website. Content is a concept hard to understand. High-quality content alone cannot give you good rankings. You need some marketing strategies along with the quality content to boost your website traffic.

You can take guidelines from sources like Wordstream guide content amplification to enhance your website traffic and rankings.

Content with excellent quality makes you withstand the competition and drag the attention of the visitors towards your website. You have to know the ways to create prolific blog content to precede your competitors in the website rankings.

Read More
SEO

SEO Tips To Increase Visibility Of Your YouTube Videos

youtube seo

If you sweated hard to make a video to enhance your business using your own keywords and uploaded the video on YouTube, and if you did not find the video in search engine results, you feel disappointed and puzzled for sure. You must know some tips to improve the search engine rankings of your business videos on YouTube.

Here are the crucial tips to help you out to top your video’s search engine rankings. First of all, you should know the key points that influence the rankings on search engines.

  • Watch time: Watch time is the time the viewer watches your video since he pressed the play button or the time the viewers stay on the page when the video is playing.
  • Length of the video: Lengthier content often stands as a synonym for the quality content. Videos longer than 10 minutes stand top in the rankings as most of such videos assure viewer satisfaction and relevance to the topic.
  • Number of subscribers: The number of subscribers to your channel or videos shows the impact on the rankings of videos. The highest number of subscribers strengthens the rankings of a video or a channel in the search engines.
  • Interaction with users: Response by the viewers or users through likes, shares and comments, subscriptions, and linking influence the rankings of your videos.

How to Optimize your YouTube channel?Yotube Channel

  • Select a suitable name for your YouTube channel that resembles your business, website, product or service.
  • Try to include a keyword related to your business or website on your YouTube channel
  • Never keep ”About Us” section of your page or website dry or empty. Fill it up with your objectives and relevant information. Make sure that you provide correct contact information on your website.
  • Google uses your location to connect your content to the author and helps to enhance your website and YouTube channels.
  • Upload relevant and appealing images to your profile and banner pictures.
  • Make sure that you upload videos with full titles, descriptions, keywords, and tags.
  • Work to create individual thumbnails. Thumbnails should be helpful to explain and indicate about the video. Thus the thumbnails help to improve click-through-rate or CTR.
  • Try to work on uploading the videos regularly around the year.
  • Always keep your videos arranged and well-organized playlists so that the viewers can find the videos they are looking for at an ease.

Take care of your objective

Always remember that you should upload only videos in your YouTube channel.  The slide shows and texts in the videos may exhaust the audience. These may impact the quality of your content. Real live footage and good voice overlay enhance the number of visits instead. HD videos help you to drag more views to your channel.

You should maintain quality in using video cameras and avoid abrupt images and sounds, for example, shaky hands in the middle of the videos and irrelevant speeches. You should know how to use video camera wisely. Your videos should be engaging and entertaining to capture the market. Take care that your texts, labels, and images in your videos related to the business should be relevant to that of your original website.

Try Different Styles of Videos

Refreshing and entertaining content can attain top rankings within no time.

Try to avoid monotonous content in your videos. You can try out a variety of videos like Vlogs, Presentation videos, testimonials, product reviews, interviews, tutorials, and event videos. Take care that you present your content in a relevant and convincing style.

Avoid Tricky Titles

Try to keep relevant and short titles to your videos. Customers get annoyed by irrelevant content and tricky titles. The title you keep your video should match the objective of your business.  Otherwise, it may cost you your loyal customers.

Keep track of the market trends

There is no perfect guide about trends in the market to enhance your business. This awareness comes out of wisdom and experience. You can get some stuff relevant to the trends by updating about the trends of the market and the flaws you can encash to enhance your business. For example, if you are a foodie and run a cookery channel, if you search for a certain recipe, if you cannot find the recipe in YouTube searches, you can make and upload the video by your own and fill the gap in the market to benefit from it.

Keep in mind that YouTube and Google design search algorithms to check the matching terms in your content including titles, descriptions, thumbnails, and keywords. Lengthy descriptions and images are a faded fashion in the market trends. Keep track of your style so that it suits the market trends.

Length of the video

There are no specific guidelines regarding the length of the YouTube Videos. For example, your product description may make a video of 3 minutes and your interview may make 10 minutes.  The length of the video may be long or short but should be straight and be appealing to the customers. You should make sure that the viewer sticks to the screen from the beginning to the end of the video with the same enthusiasm.

Conclusion

YouTube is the second most popular search engine and third most popular website. Whether you are a content marketer, a digital evangelist or a webmaster using YouTube you can promote your brand, content, and products. Just like content, videos also need SEO to rank higher on YouTube. With the tips shared you can easily rank your videos.

Read More
Link Building SEO

10 Link Building Techniques That Are Necessary In 2018

social link building

It’s 2018 and the search dynamics over the internet has changed a lot. Webmasters worry about the how Google is looking at their content and its performance and it turns out not a lot has changed on the surface but on the inside so rapid changes are taking place.

Google already tweaked its search algorithm in mid-December. However, an important aspect of ranking your content still remains the same and it’s Link Building.

Don’t fall for the comments that stride off the importance of link building. Even in 2018 it is still alive and kicking. It is true that there are over 200 signals that indicate the quality and relevancy of content for Google SERPs but link building still remains one of the most important of these signals.

Read More
SEO

15 SEO Technical Facts Every Beginner Should Know

seo-tips

Most of us believe that for technical SEO, one should have excellent programming skills. Some funny mistakes of people who are called as techie giants may cause lower rankings for their websites. By avoiding simple mistakes and by adopting small SEO technical tactics, one can get massive traffic for his or her technical website.

  1. Be careful about page speed

The first thing that shows impact on your website ranking is loading speed of your webpage. Even Google confirmed that page speed matters in improving rankings of a website. Page Speed Insights Google tool evaluates your page speed and helps to reduce loading time. To improve the loading speed of mobile version of your website, you can take the support of Google new page speed tool. This tool helps to check your website speed on 3G mobile phone and assesses the mobile usability of your website.

Read More
SEO

How to Revive Old Content With Keyword Driven Content Audit

How to Do a Keyword Driven Content Audit 2

Most people who get started with SEO, make a common mistake of ignoring the importance of competitive analysis in the beginning stages.

Let me remind you, optimizing content, mapping keywords and link building all are the important aspects of successful content marketing but none of these have priority over competitive analysis. Understanding your competition gives you an unprecedented edge over your competitors as it opens you up to the blind spots and gaps that you might even not be aware of.

This is why we are here with a valuable and in-depth guide to keyword driven content auditing. Once you are through this guide you will know what keywords are most valuable for your website, what backlink strategies work best for you and how to win the organic visibility.

Let’s get started

You will be using the Keyword Explorer tool for the MOZ for this analysis. As the tool is free to use you do not have to worry about anything.

Start with the “Exact Page” filter

How to Do a Keyword Driven Content Audit 2

Moz has recently added the exact page option to the Keyword Explorer that makes it incredibly easy now to get to know what keywords a particular page on a domain is ranking. It is simply awesome for competitor analysis. We chose Searchengineland.com for the analysis, we looked for the keywords for which this page ranks https://searchengineland.com/guide/what-is-seo and we found the following results-

How to Do a Keyword Driven Content Audit 1

 

Now you can clearly see what keywords the page ranks in the top 50 results. You can do the same for pages on your website. This will give you a fine idea of what pages are worthy of a rewrite and what keywords you should target.

This step is very useful and highly efficient to do keyword driven auditing of a single page, but what about auditing an entire site?

Here’s a 5 step strategy to do the same.

Step 1 – Procure all the rankings

Now if you do not know what pages on your website are the hidden gems, you will have to audit your entire site. To do so choose root domain option keyword explorer tool and entire the domain. We analyzed Searchengineland.com for the root domain.

How to Do a Keyword Driven Content Audit 3

Now there are over a million keywords for which the website ranks and it is not easy to find which are these keywords are helpful doe reinventing the content. So we click on the “Top Ranking Keywords” and we are provided with a list of words that we can focus on. In this cause, SEL has 43,796 top ranking keywords out of millions.

How to Do a Keyword Driven Content Audit 4

Step 2 – Export keywords

Once you have the list of keywords available you need to download it. Use the “Export CSV” on the screen and a report will be downloaded with the following columns:

  • Keyword
  • Minimum Volume
  • Maximum Volume
  • Keyword Difficulty
  • Top Rank
  • Top Ranking URL

For us the last column is of most importance as it contains the list of URLs for which we can start working on to reinvent its content.

Step 3 – Filter pages

When you have a list of pages along with the keywords they rank for, you will need to find the pages you can re-work on. For instance, if you have a product page or a landing page, you can’t really do much with it but there are pages you can harness to rank again. Blog pages are the most convenient to rewrite and re-rank.

Filter such pages and prepare a separate excel sheet.

Step 4 – Pivot pages

Now you have the list of potential pages, but still, it is a list with too much duplicate content. You need to drill it down to exactly unique URLs and the respective keywords they are ranking for. For this, you can use this great tutorial on pivot tables.

Once you have been through this step, you will have an actionable database ready to be acted upon.

Step 5 – Find suitable candidates

When we look at the data that is drilled down you will find connections between pages and posts that you can work upon. For instance, there will be some pages that were buried in the background but are ranking higher for keywords you never even though about while working on them.

Such candidates would be great candidates for an update and might be perfect for a rewrite.

Step 6 – Back to Exact Page explorer

You do remember the exact page tool we detailed in the beginning. Now you have to reuse that tool for the perfect candidate page you find in step 5.

Once you run that exact URL in the explorer tool you will almost double the number of keywords to work on for the rewrite. This opens an entirely new domain to structure and rewrite content with more interesting keywords.

Proceed Further

This is a simple yet powerful guide on how you can relive the power of quality but old content using the MOZ’s keyword planner tool. Keyword driven content auditing is very important to rank higher and harness the value of potentially helpful content.

Read More
1 2 3 4