Reputation is how your brand is perceived by customers. Reputation management is the process of improving brand image by engineering content that boosts the visibility in search and social platforms while improving the sentiment of the brand.
Online reputation management services identify negative online content. Then the negative content that can be removed is eliminated allowing positive information to populate the online environment. This enhances the visibility of positive content over negative content. We employ several online reputation management techniques like review improvement, removal of negative content, rating improvement, suspension of negative content and development supportive content for the brand.
Some of the reputation management changes like removing a page can happen in a few days, but other forms of ORM can take weeks and even months. This is why the time it takes to change the search results depends on a number of factors. For example, posting positive reviews might start to show results within a week but with SERP improvement it can take months to boost rankings.
Most of the search results can be changed, however not all the content with negative sentiment can be removed. For instance, a negative story in a local news site or a negative review on Yelp is easier to push down as compared to a negative article in the New York Times. So, yes most of the search results can be changed with a powerful reputation management strategy.