Social media is a lot more cost-effective as compared to TV, print media or radio when it comes to reaching the large customer base. Companies and brands can incorporate social media marketing into their digital marketing strategy to get far more measurable results than traditional media.
In today’s scenario, it is best to use multiple platforms. Still, you need to decide based on these factors such as: Who is your target audience? Which platform do they spend their time on? Such questions will help you decide which platform is best to reach your audience with the right content at the right time.
With 8 out of 10 U.S. internet users accessing social media content, theoretically get access to 80% of the internet users in the United State with SMM. However, it all depends on how creative and captivating your content is.