Website Optimization

Guide To Reduce Bounce Rate And Maximize Visitors’ Retention

Bounce rate is one of the parameters that show the quality of a website or a webpage. Google Analytics is one of the tools that measure the bounce rate of a website.  Webmasters use Google Analytics to assess user satisfaction with a web page or a website. One of the basic rules for user satisfaction regarding a website is, lower the bounce rate, higher the user satisfaction or user engagement. Here we discuss how should we check the Analytics regarding bounce rate of our websites and its impact on SEO of our webpage or website.

What is bounce rate?

Bounce rate is the percentage that indicates the number of users that visited a website and then left it without any interaction on the page by clicking on the menu bars, etc. This interaction list includes internal and external links on the webpage or website.

How Google Analytics tool calculates the bounce rate?

Google Analytics will record all actions on your webpage or site. A request will be sent to Google Analytics server to record the session once the webpage is loaded for the first time.

When the user does not visit or interacts with the page at all, a second request to record the session will not be sent to the Google Analytics server. This is considered a single page session. Single page sessions are taken into consideration to calculate the bounce rate of a webpage.

Bounce rate is the percentage of single-page sessions on your webpage to the number of users who visited only one page on your website without any interactions or the number of single-page sessions divided by the total number of sessions on your website.

Single page sessions can be otherwise defined to be the time on site being zero. That is, Google Analytics does not get any request to calculate the time spent by the user on a particular site.

For example, if you consider a website, you get 10 visits on it and only two visitors made any interactions on your page, then the bounce rate of your website will be 80%.

Bounce rate only for landing pages

Bounce rate is calculated on the basis of landing pages. This has nothing to do with internal links. When the user visits your website from external links, the bounce rate will be calculated as:

For example

user1. From page A, the user visits page B

user2. From page B the user visits Page A and Page C

user3. The user visits Page A and then exits

Here, the bounce rate of the website will be 50% because it has two landing page visits and one first page session. Since the second user does not visit page A through a direct link, this will not be considered to calculate the bounce rate.

How is the bounce rate different from the exit rate?

Bounce rate is often mistaken to be like exit rate. Exit rate refers to the percentage of people who exited the particular webpage.

From the above example, page A has 33 percent of the exit rate. Bounce rate is the percentage of users that left the page without any interactions and exit rate is the percentage of page viewers who left the page after viewing it.

The relationship between bounce rate and SEO

Many people assume that Google considers the bounce rate to define the SEO rankings of a website. But the fact is, SEO rankings have nothing to do with bounce rate. Google Analytics calculates the bounce rate of a webpage. But in reality, a bad bounce rate does not mean bad SEO for your webpage. Google revealed that it will not consider Google Analytics parameters to design an algorithm that assess the SEO rankings of websites.

The reasons given by Google for the above decision are, they don’t have access to the Google Analytics metrics of the websites and that those metrics need not be accurate all the time.

There are two reasons behind the poor bounce rate of a webpage.

One, users visit a page and navigate back to Google homepage without making any interactions.  This is known as Pogo Sticking in the terms of SEO and this shows that the users are not happy with your web page. The increased number of such users may lower your website rankings in some cases.

Another reason is, the user may visit your page but will not become a loyal customer or will not view the pages repeatedly.

The study made by SEM rush states that most of the leading websites have a bounce rate below 50%.

Some analysts say that a bounce rate above 50% is a good percentage.


Some instances to prove that poor bounce rates are always not bad because.

  • If the visitor comes to your page for a particular answer, he will find the answer and navigate back. This does not mean that your website is of poor quality.
  • For single page websites, all the menu bars and links will be included on a single page and the user visits the page, performs the tasks according to his requirements and moves back. His actions do not impact your website rankings on Google.

Here are some of the reasons for a poor bounce rate.

  • Pages with poor quality content without any formatting
  • Pages that are not mobile friendly
  • Pages with an annoying number of advertisements
  • Pages with a number of pop-ups that may annoy the users on entering your page
  • Pages without any content

What is a good bounce rate according to Google?

A webpage that involves user interaction should have a lower bounce rate for good SEO rankings. If the bounce rate of your webpage is low even if you provide enough space and facilities for user interaction, there is a problem with your website.


The above links show the bounce rate of particular websites based on purposes in various countries. To analyze the bounce rate of your webpage, Google Analytics uses landing page reports.

Google Analytics>Behavior>Site Content> Landing Pages

Keep in mind that landing pages report is the only parameter to calculate bounce rate and it is the accurate method to assess the performance of your webpage if we take bounce rate into account.

bounce rate 1

Here advanced users can navigate to various segments like demographics from the main source to get more accurate results.

This method is useful for the webmasters who wish to improve their Google SEO rankings.

Steps to Reduce the Bounce Rate

Lower the bounce rate, better the website rankings. Hence, you can follow the below-mentioned steps to reduce the bounce rate and attain good rankings for your website.

  1. Improve page loading speed

The loading speed should be less than three seconds to get good SEO for your website.  The slow loading websites are less liked by users and hence, you need to take care of the loading speed and navigation speed of your page to make your site more user -friendly.


  1. Avoid using full-screen pop-ups

Full-screen pop-ups are one of the reasons that keep users away from your page. Hence, full-screen pop-ups may cause penalty on your website by Google. Using exit pop-ups or fly-out pop-ups is a better alternative to the full-screen pop-ups.

  1. 3. Reader’s attention

Try to improve the readability of your page. This will help users get engaged in your page and hence the overall bounce rate can be lowered. Use of fly out windows helps to attract the attention of the users. Instead of fly out windows, you can use links like related articles, or popular posts on your webpage to make users stay on your website for some more time.  This helps to increase the number of landing pages and reduce bounce rate. You can use Plugins like WP Promo or write own custom messages to engage the readers or navigate to more pages on your website.

  1. Reduce the use of ads

Using a number of ads to attract user attention is not a very good idea. The website rankings will improve on the basis of placement of ads but not on the basis of the number of ads you place on your webpage. An excessive number of ads will not increase ad click rate but increase the bounce rate indeed.

  1. Internal Linking

Internal linking is the best idea to increase website views if you can use them wisely to attract users. Providing internal links to related posts or attractive posts is a good idea to reduce the bounce rate.

  1. Role of better CTA messages

Click to Action messages help to improve user satisfaction if they are used in the right manner. Write attractive and appealing messages to improve user attention and get more subscribers to your website.

  1. Title and Descriptions

Title and descriptions should be crisp and appealing. They should not be a mashup of keywords. Google may penalize the websites that have irrelevant keywords in title or meta descriptions. So, try to give a clear idea to the users about the intention behind your page and the benefit or information they can get by visiting your page through your title and meta description.

  1. Readability

Make your content appealing because users need more than just text on your page. Give catchy titles, descriptions,  high quality and relevant images, small paragraphs, attractive font styles, bolds, and italics to improve the readability of your page and reduce the bounce rate.

  1. Guide the users

Giving fly out windows, internal links, and links of related and popular posts help to engage the readers and reduce the bounce rates. Placing the search button at relevant places helps the readers to find what to do next, and makes them spend more time on your website.

  1. Quality of the content

Last but not least, the quality of content has a huge impact on the bounce rate. You should focus on the information you give your readers and should take care that you provide good quality content to the users. Even if you don’t have annoying ads or pop-ups and you have high loading speed, if the quality of your content is poor, the bounce rate will be higher.


To conclude, we can say that the bounce rate is an important parameter to assess the efficiency of a website. The lower the bounce rate, the higher the website ranking. Bounce rate is calculated by Google analytics based on the landing pages report. Hence, take care that the bounce rate is lesser than 50% to get good SEO for your webpage or website. Loading speed, quality of content, and a lesser number of ads are some of the important things that help to reduce the bounce rate.

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Landing page and conversions go hand in hand or we can say they do if the landing page has been completely optimized and refined to improve every element. So irrespective of your business or goals, the main purpose of a landing page remains unchanged i.e. to convert. Ideally, you would want every page of your site to convert but landing pages require those extra efforts for improving its conversion rate.

Because you put in so much time and efforts creating a landing page, it should convert. Because you have carefully selected every headline, call to action and more, your landing page must convert. You have done your best to maximize the conversion rate and if you feel that your best efforts are still not enough, what is it that will help you to improve your conversion rate? You need to dig deep into it and know the ways through which you can increase landing page conversion.

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SEO Roundup

SeoEaze Weekly SEO Roundup: April 01,2019-April 07, 2019

SeoEaze Weekly SEO Roundup

April Fool’s is a day when the internet is full of gimmicks and announcements made by brands to let people know that they do have a sense of humour.

In the SEO community too, we see such tricks and treats. This week we came to know about Ahref’s announcement to compete with Google Search. First, we took as yet-another April Fool’s prank but when it was too much detailed to be a prank.

Ahrefs Plans To Take Google By Horn With Its Own Search Engine

On March 27th, the CEO of Ahref, Dmitry Gerasimenako announced on his Twitter account that his company is working on a search engine to compete with Google. Although he knows it sounds crazy, he justified his action with these two reasons:

  1. DuckDuckGo is already doing it and working on the same principle he wants a search engine that respects privacy and does not use private data of users to benefit from it.
  2. To share 90% of the profits made by them from the search engine with the publishers, whose content will be indexed and showed in the result.

We really appreciate Gerasimenako’s move to and do think they might have the potential. The company already uses a lot of tech to crawl the web, discover links, index content and evaluate links for their Ahref SEO tool.

That being said, Google is a mammoth and its machine learning, ranking algorithm, etc. operates on an entirely different level. Think of how many other search engines tried to compete with Google and had failed. AOL and Yahoo are the two most relevant examples of where search engines lack. Bing is only closest competitor which is backed by Microsoft but it is still miles and miles away from being any real threat to Google. DuckDuckGo is not even close to Bing let alone Google.

But still, we hope for the best for Ahref’s endeavour.

Moving on to another general discussion from Google, the 301 redirects you for your web properties do not count as links. According to Google’s John Mueller, the 301 redirects are primarily used for canonical purposes by Google. Here’s what he has to say in his tweet:

“No, we wouldn’t count that [a 301 redirect] as a link.” “It’s more a helper with picking the canonical URL across a set of URLs,” he added.

He further added, “However, links to the redirecting URL could be seen as links to the redirection target.”

So, if you still count the 301 redirects as backlinks, then its time you ditch them altogether.

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Over the last few years, it has been seen that the advertisers have reduced the amount of time they spent on Google Ads for about 75% and still the results are better than before. But how is this possible? Obviously, a great strategy combined with the wise use of automation is what gets you going.

Well, what do you mean by “automation”? Here, we mean Smart Bidding. Google’s automated Smart Bidding is not a new feature. CPC has been there for many years and after some skeptical reviews, the actual capability of Smart Bidding is what marketers are not just starting to grasp and use. It is something which has recently started to win over the marketers.

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SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

SeoEaze’s Weekly SEO Roundup: March 11,2019-March 17, 2019

How are you doing this week, we are back with last week’s SEO roundup to fill you in on the latest updates that happened in the SEO realm.

March 2019 Google Core Update

The biggest update this week is the new Core Update from Google on March 12, 2019. Unlike the smaller, regular Google updates, this one was a major update that comes after the last year’s Medic update. Now as this update is still in its raw form there is still not enough data to analyze the websites affected by it.

This time there was a rare confirmation from Google through their twitter account that they have released a new broad core search ranking algorithm update. Here’s the tweet:

Now if you are speculating the effects of March 12 Google Core Update, then we would like to remind you that Google has advised that there is not much you can do to if your pages are not focused on building quality content. It’s very early to make any sense out of this Google Core Update, but still here’s what the search giant has advised SEOs regarding broad core algorithm updates previously:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

Furthermore, to prevent any confusions, Google has officially christened this update as the “March 2019 Core update.”

Moving on to the next update, we finally found a credible resource that can teach us about JavaScript SEO so that we can make our content more discoverable.

A video from Google’s Martin Splitt is made available which is part of their JavaScript SEO learning series. This one shares insights and tips for doing SEO for JavaScript-based websites and web apps. As the first video of the series, it discusses the complex aspects of JavaScript and search by unravelling technical details.

Here’s the video:

Splitt has done an amazing job at explaining the most complex JavaScript SEO related concepts that you will have no difficulty understanding.

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