SEO Roundup

SeoEaze Weekly SEO Roundup: October 22, 2018-October 28, 2018

SEO WEEKLY roundup

The last week of October saw a few happenings in the SEO community. While the Google search algorithm updates are still quite redundant we got to experience a bit of update on other fronts.

Recently Bing came out clean on how they crawl the web. In their official blog, the Microsoft led search engine gave an insight into how they access, index and crawl the information on the internet. There’s a detailed presentation available on their blog in case you want to know how Bing crawls the internet.

Moving on Google Lens is now available in the image search for some locations.

For some users, the feature is already available for the rest it will be rolled out soon. Search for anything in Google Images and if the feature is available for you, there will appear a lens icon under the image. Click the icon and it will analyze the image for you then it will let you choose parts of the image that it will zoom for you.

Here’s how this seemingly futuristic feature works:

In a statement, Google told,” Lens in Images is now live on the mobile web for people in the U.S. searching in English, and will soon be rolled out to other countries, languages and other places you use Google Images.”

Google Search Console shows notices to fix slow loading pages.

Recently, Google made it public that they made more than 50 bug fixes in Search Console during the last month. Now the search giant is sending out warning notices to let webmasters know if there are any slow loading pages on their sites.

Here’s what email reads:

Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.

Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.

If you have any slow pages on your website, you will receive a similar notice too.

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SEO Roundup

SeoEaze Weekly SEO Roundup:October 15, 2018-October 21, 2018

SEO WEEKLY roundup(1)

Now it appears as if we are repeating ourselves over and over again, whenever we report a new Google search algorithm update.

Another update was signaled on October 16th with most of the automated tracking tools showing signs of SERPs fluctuations. There was chatter in the SEO community regarding the same as well.

We would not recommend you to pay attention to the recent algorithm updates and keep doing your work because there is a limit to how frequently you can change your SEO strategy. Making a change in your plan to accommodate every update can backfire big time.

Other than that, there is no other update this week. However, Google did share its views on learning JavaScript for technical SEOs.

According to Google’s John Mueller learning JavaScript presents a lot of opportunities for technical SEOs. He says there will be a huge boost in how Google interprets JavaScript over the next couple of years.

Here’s what he has to share:

You’re going to run into significantly more JavaScript over the next years than in the 2’ish decades in SEO before. If you’re keen on technical SEO, then past HTML you’re going to need to understand JS more and more.

There’s something to be said for making a sleek, static HTML site, that’s unlikely to go away. However, in practice, JS frameworks are everywhere nowadays. Given the number of SEOs who have a good grasp on technical SEO for static HTML, if you want to differentiate yourself, understanding how JS works, where it works with SEO, where it blocks SEO, what the effects are on other search engines & clients — obviously on top of understanding technical SEO — will make your services much more valuable. Coding isn’t something everyone likes to do, and there’s enough around SEO which doesn’t involve doing that, but if you’re keen on JS, there’s a big opportunity here.

I do not disagree, I doubt many SEOs disagree? But if you do, I am sure I will hear from you in the comments.

Therefore, learning JavaScript might be a much-needed skillset for SEOs in the coming years.

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SEO Roundup

SeoEaze Weekly SEO Roundup October 9, 2018-October 14, 2018

SEO WEEKLY roundup

Weekly SEO Roundup

After some hustling weeks, Google updates have finally gone slow. Even though Google confirmed through Twitter that on average there always an update released every day to make the search results better for the users.

We recommend you not to worry too much about the algorithm updates and keep working on content for your websites. Moving on to the SEO updates for this week:

GoogleBots Ignore Browser Location Requests

Off late we are getting many queries from webmasters regarding the use of location data in Google search results.

Well according to SEO Round Table, GoogleBot completely ignores the location data. Since Google, completely ignores such data it is evident there is no impact on rankings for location data.

location-popup-browser-1539309580

According to Google’s John Mueller, who shared his views on the subject on Twitter, said,  “Googlebot ignores those.” He further added, “but I doubt users love them clipboard  the first thing on a landing page.”

It is not conclusive where using live location has any impact on web traffic as such but it would be wrong to assume that Google will penalize you for using such a technique.

Google Tests Clipboard In Search Autocomplete For Recipes

Recently some users reported seeing clipboard or notepad icon beside search autocomplete drop-down suggestions. Here is a screenshot of what the new icon looks like:

google-search-suggestions-clipboard-1-1539342798

There is still no explanation of what this icon does. According to some speculations clicking the icon might add the relevant ingredients to the shopping list.

Google has not yet commented about this new feature.

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SEO Roundup

SeoEaze Weekly SEO Roundup: October 1, 2018-October 8, 2018

SEO WEEKLY roundup(12)

Google is making many strides as algorithm updates for the past 5 weeks and the latest came on October 4.

Most of these updates have been smaller ones only major been the August 1, 2018 update. On October 4 there were chatters on a new Google algorithm update which was picked by many automated tools. This update can be a tweak to the Google Birthday Update that was released on September 27th. This is the latest SEO development as far as Google is concerned albeit a small one.

Old Google Ads Interface Shutting Down

Remember the old Google Ad Interface?

It will not exist anymore from October 18, 2018, as Google has decided to shut down the old interface and only offer new Google Ads interface to manage Google Ads that were formerly called AdWords. Google also shared the message on Twitter on October 4, saying, “Starting on October 4, 2018, the new Google Ads will become the exclusive way to manage your account, and access to the previous experience will no longer be available.”

But some of the advertisers received mail from Google saying October 18, 2018, will be the last date. Here’s a snap of the email that advertisers are receiving. It clearly says, “Starting on October 18, 2018, the new Google Ads will become the exclusive way to manage your account, and access to the previous experience will no longer be available.”

t-google-ads-october-18-cutoff-1538738208This might be confusing for some advertisers.

Search Console Stats now in Google Search Results

Google is showing the search console stats right in the search results if you are searching as a verified user and your site comes up in the search results. The new dashboard has shown three metrics-clicks, impression and average position data for the past 7 days.

It is a nice addition to the search results as it allows to view your ranking website’s stats in the search results directly.

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SEO Roundup

SEOEaze Monthly SEO Roundup-September 2018 Updates

SeoEaze

The September is over and we covered four weekly SEO roundups for the webmaster community listing and detailing all the developments. However, if you missed our weekly SEO updates for some reason, fret not because this monthly roundup will summarize it all.

August saw a major development in form of Google Medic Update that affects the health niche websites mostly hence the name. The first week of the month saw frequent small-scale Google updates that were more of a remnant effect of Medic update.

Google Rolled Out Chrome 69

The major development for SEO industry in the month was rolling out of Chrome 69. As the most used internet browser, Chrome certainly affects your SEO. The version 69 of Chrome comes with a lot set of new features.

From shilling off the HTTPS notification to hiding URLs, Chrome 69 is full of surprises for webmasters. The new omnibox added to the chrome gives you instant answer for factual figures like temperature and scores.

 

Learn what’s new in Chrome 69 in this weekly SEO roundup.

Another week has passed and we are here with this week’s SEO roundup. This week had a bit of chatter regarding a new algorithm, for a new search result the Google broke and a few more happenings.

Next week was abuzz with Google search breaking for a particular search query on September 14. The ‘compare the market’ query returned 404 error for users. What made this error more interesting is the fact that Google took 12 hours to notice and fix the error.

Amidst of ongoing small updates in search, Google came up with GDPR Alert for sites blocking users. It was found that some websites are blocking users even when they are indexed in Google Europe. This leads to poor user experience and Google has hinted on removing such sites from the results.

The third week of the month saw a spur in webmasters receiving the email from Google that their websites are been migrated to Mobile-First Indexing. This also led to some ranking fluctuations but Google confirmed that mobile-first indexing does not affect ranks per se.

Also clarifying on how long Google can take, John Muller said it can take years to fully rollout Mobile-First Indexing for all websites.

Bing Adds AMP To Search Results

Another major development of the month was Bing adding AMP support in the news section. AMP has been around for over 2 years now, but Bing has not been active to implement it in its search results. But what seems to be a start finally the Microsoft owned search engine has come around with AMP support.

The last week of the month came with a confirmed update by Google. This update was not as big as the Medic update but Google’s Danny Sullivan confirmed that “We haven’t had a major update of that nature, but we did have a smaller one this week.”

Credit Metadata Added To Google Images Search

What we consider to be another major development of the month is the inclusion of credit metadata in Google Image Search. Speaking of the action Google said, “Also in partnership with CEPIC and IPTC, we hope to create better usage guidance for photographers, photo agencies and publishers to include copyright and attribution information in image metadata. For more on how to best implement IPTC metadata, refer to the IPTC Guidelines.”

Ending up the month was the addition of My Business Video Verification Feature. Google started testing this method 2 years ago and now finally it is rolled out. Now businesses can verify themselves through video calls.

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