Search Engine Optimization intends to enhance the website rankings in a fair manner and get more and more traffic for your website. But, many of the website owners make mistakes regarding their website optimization and act as self-destructors for their website rankings and traffic. Here are some of the mistakes that have a massive impact on your website rankings.
Most website owners believe that using Google Keyword Tool is a kind of cheating and that the tool provides just queries you can use to frame the content. But the fact is, Google Keyword Tool gives sufficient choices to elect long tail keywords and include them in the content to enhance the traffic for your website. Not using the Google Keyword Tool is one of the biggest SEO mistakes since with this tool you can understand much about the choices of the users while surfing the internet and their popular searches about a particular topic. This will help you to know your users better and include the keywords in your content that can gain you more traffic and searches and improve your website rankings.
The other biggest mistake website owners commit is, targeting high traffic keywords for their posts. They believe that this move can help them get more website traffic. The fact is that high traffic keywords face tough competition and hence cannot gain many numbers of searches. One can look for long tail keywords which have less competition in the bid for gaining more and more traffic for the posts they publish.
Many webmasters don’t use unique title tags and descriptions but rely on popular titles and descriptions they used earlier. Another mistake they commit is, they will use the same title for different pages of a website. Using the title for the first page will be fine but using the same title and description till the end might confuse the searchers and this will impact the search engine rankings. Here are some of the mistakes that impact search engine rankings on Google and Bing.
Take care that the descriptions are unique and will be in between 150-160 characters. Be cautious that you will not stuff the keyword the description and that it attracts the readers at a glance. A good description about the page helps to improve the Click Through Rate or CTR and if the content is relevant to the description provided earlier, you can expect a higher conversion rate.
Social networking sites are the powerful media to promote content. The biggest mistake webmasters make is not being active in at least one social media platform. Undoubtedly, social media is one of the greatest factors to enhance SEO rankings of a website and the content or websites promoted on social media can gain a huge number of audience easier when compared to traditional means. Useful content promoted on social media can gain better ranking for your website. Most of the SEO experts opine that being active on social media is the best way to get the best optimization for your website and improve the rankings.
You might post good content on your website but might feel reluctant to publish them on social media. This is not a good move because it will leave a negative impact however good your content might be. Promoting content and posts you have worked on is not a thing to be afraid of and if you promote your work on social media, your website reaches more and more audience. Having tens of twitter followers, hundreds of email subscribers and thousands of Facebook followers is not enough to get huge rankings for your website.
The most fruitful ways of promoting your blog posts or content are:
Another mistake most of the webmasters make is not registering their site with Google or Bing. Registering websites with Google or Bing webmaster tools makes the optimization of your website a cakewalk and enhances your website rankings. The feedback given by search engine tools will help you out to take more steps to enhance your website rankings. The process of registering with Google or Bing webmaster tools is very easy for even the beginners.
Most of the webmasters fail to publish their content systematically and this will impact the rankings badly. You might not publish the content daily but have a consistent plan about how many times in a week you can publish new content on your website. Prepare the blog posts a week or 10 days in advance whenever you need to publish new content and try to fabricate new posts or articles well before the schedule. Having a consistent plan to publish the posts help you to improve your website rankings. Neil Patel explains some of the SEO techniques in publishing content and gain more and more searches in his post about consistent methods of publicity.
7. Quality of the content
Most of the webmasters fail to publish high-quality content frequently. This is an important factor that reduces the website traffic. Authority and trust are the latest SEO factors for good website rankings. You need to keep up the trust of the readers and authority through the search engine. For building the trust of the readers, you need to publish high-quality content on your website frequently. Here are some of the characteristics of high-quality content.
Internal linking is necessary for the webmasters to enhance the website rankings in the following ways;
Most of the webmasters neglect the internal links feeling that they are the waste of time but internal linking is the good SEO technique that enhances the website rankings.
Some of the best practices for internal linking are as follows-
Slow loading websites have a negative effect on rankings. The best loading speed for websites is less than 3 seconds. Google and Bing try their best to give a faster website for their clients first and these faster websites gain more business. Not considering poor loading speed as the ranking factor is a blunder that most of the webmasters do. If you have running ads on your website, the faster your website, the more will be your ad revenue, according to the reports of Google Adsense.
To improve the loading speed of your website, you can take the help of the Google Insights tool if you want to fix the issue by yourself. Taking the help of a professional to improve the page loading speed is a potential option to enhance your website rankings fast. You can hire a developer from Odesk.com,Peopleperhour.com or SeoEaze to improve the page loading speed of your website.
If you build your incoming links too fast, sometimes your website rankings might go down. Some experts use the term promotion to link building. Link-building can be otherwise called as off-page SEO. It is one of the important processes to improve search engine rankings.
Don’t commit the following mistakes to build links for your website-
This is not the end of the list but one should be careful about the above things. There are many SEO mistakes that even experienced webmasters commit but the above mentioned are the important ones while promoting a website and optimizing them to improve the website rankings.