Over the last few years, it has been seen that the advertisers have reduced the amount of time they spent on Google Ads for about 75% and still the results are better than before. But how is this possible? Obviously, a great strategy combined with the wise use of automation is what gets you going.
Well, what do you mean by “automation”? Here, we mean Smart Bidding. Google’s automated Smart Bidding is not a new feature. CPC has been there for many years and after some skeptical reviews, the actual capability of Smart Bidding is what marketers are not just starting to grasp and use. It is something which has recently started to win over the marketers.