The 18 years long-standing complex ad products lineup of Google is rebranded. Later in the last month, Google’s ad efforts led Sridhar Ramaswamy in a press announcement and told about search giant’s plan to rebrand AdWords in an effort to trim down the large ad products and brands that were assembled through acquisitions. The move is… Continue reading Google AdWords Rebranded As Google Ads-What Else Has Changed
Tag: Adwords
Managing A Profitable PPC Campaign: Lesson Learnt After Spending $2 Million On Adwords
Of all the advertising campaigns on the internet, Google’s Adwords PPC offers the most return on investment. But not every marketer understands how to run a profitable PPC campaign. After spending over $2 million on Google Adwords, I can safely say that I know what it takes to run profitable PPC campaigns without being burnt.… Continue reading Managing A Profitable PPC Campaign: Lesson Learnt After Spending $2 Million On Adwords
How to Run Low Budget Adwords Campaign Successfully
Internet marketers choose different ways of advertisements to promote their websites. There are two ways to boost traffic to a website: Pay per click or PPC and SEO or Search Engine Optimization. Google Adwords is the most popular PPC advertising method chosen by millions of online marketers. Creating a good Google Ad Campaign is not… Continue reading How to Run Low Budget Adwords Campaign Successfully
5 Easy Quality Score Hacks to Save Money with Your Adwords Campaign
It is often a much debatable question as to how one can make the PPC or Adwords campaign cost effective. Well, having a good quality score is the answer to it. Advertisers are curious about what this quality score should be so that they can see that their campaign is well managed or within the… Continue reading 5 Easy Quality Score Hacks to Save Money with Your Adwords Campaign