For a long time, businesses and bloggers have used reviews as a way to improve their website rankings, giving little regards for relevancy and users’ benefit. It is a bad habit and you need not practice it, but we are not here for a moral lesson but to discuss how the negative reviews affect website… Continue reading Negative Reviews And Rankings: Google Explains The Relation
Tag: SEO
Inbound Link Building 101: White Hat Ways to Build SEO Backlinks
Unarguably building backlinks for your website is hard work. While most people still on the internet resort to spamming the blogs’ comment sections as a medium to build backlinks, in 2020 this is neither necessary nor effective for SEO. Such spamming techniques are a last-ditch effort by the webmasters who do not understand the nitty-gritty… Continue reading Inbound Link Building 101: White Hat Ways to Build SEO Backlinks
Telltale Signs That Your Digital Marketing Strategy Needs An Update
Digital marketing is an ongoing process, but you know that your strategy is falling flat when you do not see any results from the marketing campaigns. The problem is, deciding whether your marketing approach needs an overhaul. Your marketing strategy might simply have too many holes which will make it difficult to know. There is… Continue reading Telltale Signs That Your Digital Marketing Strategy Needs An Update
SEO or PPC: Which One Should You Choose? Learn From This Infographic
The debate on Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) is prevalent among marketers. The problem arises when marketers have to choose between the two because of the advantages and drawbacks that exist. For someone to figure out whether SEO or PPC is best suited for their business, things can get tricky. To make the… Continue reading SEO or PPC: Which One Should You Choose? Learn From This Infographic
The Myth and Truth of Dwell Time
Dwell time, albeit one of the important metrics that get referenced in a lot of articles, social media posts and PowerPoint presentations, yet a large segment of the SEO community gets it wrong. You might have a lot many questions to ask. What is the dwell time? Do search engines really use it as a… Continue reading The Myth and Truth of Dwell Time
Web Design Stats For 2020 That Will Ensure Your Success [Infographic]
With the increasing percentage of population shifting towards the use of the Internet, the role of web designers is getting crucial to put a value to Internet users’ experience. If you work in the field of web design, then the onus is on you to stay on top of the latest technologies, techniques, and tricks… Continue reading Web Design Stats For 2020 That Will Ensure Your Success [Infographic]
Google BERT Update-What It Is And How It Affects Your Content
Keeping track of Google’s updates is no joke, rather it’s a fulltime job requiring you to keep on your toes given the frequency of updates. No matter how many updates are released they all focus on one of benefiting websites that produce quality and fresh content that is relevant to the audience. In the recent… Continue reading Google BERT Update-What It Is And How It Affects Your Content
How To Improve Your Landing Page Conversion Rate? Know The Secrets Here
Landing page and conversions go hand in hand or we can say they do if the landing page has been completely optimized and refined to improve every element. So irrespective of your business or goals, the main purpose of a landing page remains unchanged i.e. to convert. Ideally, you would want every page of your… Continue reading How To Improve Your Landing Page Conversion Rate? Know The Secrets Here
10 SEO Mistakes That Can Sabotage Your Website Rankings In 2019
Search Engine Optimization intends to enhance the website rankings in a fair manner and get more and more traffic for your website. But, many of the website owners make mistakes regarding their website optimization and act as self-destructors for their website rankings and traffic. Here are some of the mistakes that have a massive impact… Continue reading 10 SEO Mistakes That Can Sabotage Your Website Rankings In 2019
Ranking In Google Takes Time, But How Long?
We often get asked by our clients, how long before they can see their websites in the top positions. It is a tough question to answer as there is no magic formula to find out when you will be ranking on the first page. It’s not just but no one can tell you how long… Continue reading Ranking In Google Takes Time, But How Long?
SEO For E Commerce-Fundamentals Are Very Different
Getting good rankings for your online stores in organic search engines like Google or Bing is not a herculean task as it looks. Your aim to optimize your website in search engines and top the rankings can be achieved by adding backlinks relevant to your online store and adding keywords that top the search rankings.… Continue reading SEO For E Commerce-Fundamentals Are Very Different
Why You Might Be Using Keyword Rankings In All The Wrong Ways?
Keyword rankings are important in Search Engine Optimization (SEO), but are not the ultimate performance indicators. As a website owner, you should realize this. Many a times, keyword rankings give an unreal picture. A word of caution here: Do not let your online marketing strategy get influenced by keyword rankings. Let us see how you… Continue reading Why You Might Be Using Keyword Rankings In All The Wrong Ways?
How to Use Social Media for your Website SEO
We don’t have a choice on whether we do social media, the question is how well we do it?” ― Erik Qualman The meaning of the term “social media” has changed its literal function considerably in present times. The way it was considered some time ago is not the same now. Earlier, popular social media… Continue reading How to Use Social Media for your Website SEO