Generative engine optimization services for AI assistants

Generative engine optimization (GEO) services help your brand get named and cited when people ask AI assistants such as ChatGPT, Perplexity, Gemini and Claude for advice or recommendations. The work covers a clear description of your company, mentions on trusted third-party sites, quotable content, open access for AI crawlers, and tracking of AI citations.

GET YOUR BRAND NAMED IN AI ANSWERS

When people ask ChatGPT, Perplexity, Gemini or Claude which company to use, the answer names only a few brands. Generative engine optimization works on what those assistants can read about you: your own website, and what trusted third-party sites say about you. It is different from answer engine optimization, which aims to make your pages the direct answer in Google's answer features.

Starts with

A baseline

Your AI visibility today

Measured in

AI answers

Mentions and citations

Tracked in

Ranklogs

Share of AI voice

WHAT'S INCLUDED

In our generative engine optimization services

AI visibility
baseline

Using Ranklogs, SeoEaze's own platform, we measure how often AI answers mention and cite your brand today, and how that compares with your competitors.

Entity
clarity

We make the description of your company consistent across your website, schema markup and profiles, so AI tools understand what you do.

Third-party
corroboration

We earn mentions of your brand on trusted third-party sites, the sources AI answers draw on. Our citation building service covers this work in detail.

Quotable
content

We add clear answers and facts to your pages, written so AI assistants can quote them accurately.

AI crawler
access

We review your robots.txt and firewall settings, so the AI crawlers you want, such as GPTBot, ClaudeBot and PerplexityBot, can reach your important pages.

llms.txt
file

We create an llms.txt file that points AI tools to your key pages and describes your company in plain text.

How generative engine optimization works, step by step

01. Baseline

We track the questions your customers ask AI assistants and record how often your brand and your competitors are mentioned and cited.

02. Audit

We review how your website, schema markup, profiles and third-party mentions describe your company, and whether AI crawlers can reach your pages.

03. Plan

We agree the topics, competitors and actions to focus on, from entity fixes and content changes to the sites to target for mentions.

04. Implement

We make the changes: a consistent company description, quotable content, crawler access, llms.txt and outreach for third-party mentions.

05. Track

Each month we compare your AI visibility with the baseline in Ranklogs and adjust the plan to what is moving the numbers.

WHAT YOU RECEIVE

Deliverables and how results are measured

Deliverables

  • An AI visibility baseline report.

  • Entity and content recommendations.

  • An outreach log of third-party mentions.

  • A monthly AI visibility report from Ranklogs.

How results are measured

We measure brand mentions, citations and your share of AI voice compared with competitors across ChatGPT, Gemini, Google AI Overviews and Perplexity. Tracking runs in Ranklogs, SeoEaze's own platform for rank tracking, audits and AI visibility, and every report compares the results with your starting baseline.

Want your pages to be the direct answer in Google AI Overviews and featured snippets as well? See our answer engine optimization services.

Let’s get Started.
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Pricing
Built Around Your Scope

Generative engine optimization is a monthly retainer, priced by the number of topics and competitors we track for you. Tell us which questions and competitors matter to your business, and ask for a quote.

Frequently
Asked Questions

Traditional SEO aims to rank your pages in search results. Answer engine optimization (AEO) aims to make your page the direct answer in Google features such as AI Overviews and featured snippets. GEO aims to get your brand named and cited inside AI assistants' own answers, in tools such as ChatGPT, Perplexity, Gemini and Claude.

They draw on what they can read about your company: your own website, and what trusted third-party sites, reviews and lists say about you. Brands that are described clearly and consistently, and are mentioned by independent sources, are easier for AI tools to recognize and recommend. GEO works on both sides.

We use Ranklogs, SeoEaze's own platform, which tracks how often your brand is mentioned and cited in AI answers and your share of AI voice compared with competitors, across ChatGPT, Gemini, Google AI Overviews and Perplexity. We take a baseline at the start and report changes against it.

No. AI assistants decide their own answers, and those answers change over time and from one question to the next. What GEO can do is make your brand easier for AI tools to find, understand and trust, and measure how often you are mentioned, so you can see whether the work is moving the numbers.

AI companies use their own crawlers, such as GPTBot, ClaudeBot and PerplexityBot, to read websites. If your site blocks them, through robots.txt or firewall settings, those tools may know little about you. We check that the crawlers you want can reach your important pages and that the pages are easy for them to read.

We
what we do

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