SEO Roundup

SeoEaze Weekly Seo Roundup: January 6, 2019-January 13, 2019

SEO WEEKLY roundup-January 6, 2019-January 13, 2019

A happy new year to all our readers.

We are here with the first weekly SEO roundup for 2019.

The first week of January had no updates for the SEO community, primarily because of the holidays. However, on January 9th there were signs of a Google search algorithm update.

Since January 9 there have been pretty much unstable rankings in the Google search results and it is picked by the automated tracking tools. The update is continuing on and you can experience changes in your website’s search results over the following weeks.

There has not been any official confirmation from Google on these updates but the ranking fluctuations are evident.

Moving on to the next update, in a recent webmaster hangout session with SEOs, Google’s John Mueller hinted towards discontinuation of some old Search Console features. Earlier in February last year, Mueller has said that all the features of old Search Console will be ported to the new one, but now it is said that some of the old features will be discontinued for sure.

John listed the crawl errors sections as an example feature that will be removed as it is not useful.

John listed one example, the crawl errors section will be going away because it is not useful. Google also might do away with reports that third-party tools have and are redundant to what Google offers. It is not 100% clear.

John Mueller said:

    On the Search Console side there lots of changes happening there of course. They’ve been working on the new version.

I imagine some of the features in the old versions will be closed down as well over time. And some of those might be migrating to the new Search Console.

I’m sure there’ll be some sections of Search Console also that will just be closed down without an immediate replacement. Primarily because we’ve seen there’s a lot of things that we have in there that aren’t really that necessary for websites. Where there are other good options out there or where maybe we’ve been showing you too much information that doesn’t really help your website.

So an example of that could be the the crawl errors section where we list all of them and millions of crawl errors we found on your website. When actually it makes more sense to focus on the issues that are really affecting your website rather than just all of the random URLs that we found on these things.

And in the last update this week, Google will remove the comments feature from the Webmaster Blog.

Google Webmaster Blog will no longer have the ability to post or view comments as announced by Gary Illyes on the blog. He reported that most of the comments were off topic, even some being outright spammy.

This is a step to save time spent on moderating the comments. Google is not redirecting users who want to comment to the help forums or their Twitter accounts.

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SEO Roundup

SeoEaze Weekly SEO Roundup-December 23, 2018 to December 31, 2018

SEO WEEKLY roundup

This is our last weekly update for the year 2018.

During the year 2018, the SEO domain saw some major revelations in terms of Google updates and web content optimization techniques.

Google does support ETag/If-None-Match

Recently an article was published on the Search Engine Land that had details about Bing supporting the ETag/If-None-Match.

John Mueller from Google confirmed that Google also supports the ETag/If-None-Match. However, rarely websites are seen using it and mostly it is replaced by the If-Modified-Since tag.

In a tweet reply when asked if GoogleBot supports the ETAG, Mueller replied, “Last I looked we supported that, though most sites seem to use If-Modified-Since more.”

You can find a more technical description on this in Mozilla developer console.

Google doesn’t skip over-saturated content on the web

We all have this common question whether Google ever stops indexing new content on a particular topic that already has enough content. Someone asked John Mueller the same, he replied that it is highly unlikely that Google has a mechanism to stop indexing any new content irrespective of its niche. He added, “There are a lot of topic areas with a ton of content, but sometimes people still find a new spin.”

Google image search requires both images and associated landing pages indexed

To include your images in the Google Image Search you have to make not only the image is indexed but the page it is included in is also indexed. If either one of them is not crawled or indexed for some reason, then Google the image will not appear in the image search.

Replying to a Google Webmaster Help thread, John Mueller said:

    I suspect there’s something not quite working as expected with your web page removal. In order for an image to be shown in Google Images, we need both the image and an associated landing page indexed. If the landing page has been removed (or temporarily hidden with the removal tool), then we wouldn’t be able to show the image either. My suspicion is that there are multiple landing page URLs involved (sometimes this can be hard to spot, with subtle differences in the URLs of the pages), and one of them has been removed, but the others are still indexed. If that’s the case, work to get the other landing pages removed as well, then this should result in the images also not being shown (you could also take it further and also remove the image URLs if this is on your own website). Sometimes this takes a bit of practice, but it sounds like you’ve already been able to get one version removed, so you probably “just” need to focus on the exact URLs involved, and clean those up too.

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SEO Roundup

SEO Weekly Roundup-December 03, 2018-December 09, 2018

If you worry too much about the URLs of your posts and pages, Google veteran John Muller advises you otherwise.

Replying a recently asked query from a Twitter user about the total length of the URL and use of keywords, Mueller tweeted, “I wouldn’t worry about keywords or words in a URL. In many cases, URLs aren’t seen by users anyway.”

We already know that use of keywords in URLs is a very small ranking factor as it was already mentioned by Mueller in 2016. Once, again we would like to point out that quality content is the only prevailing SEO factor you need to care about.

Structured Data For Question & Answer Pages In Google

google-q-and-a-snippets

A major update of this week, Google announced that it has introduced a new supported structured data format the Q&A pages. It is a reworked design for the question and answer format snippets carousel that you see presently in Google search results. The new design allows you to slide through answers to questions from Q&A pages.

It is not a new addition and had been around for a year now, but Google has now published official structured data markup for it.

You can know everything about the new markup here.

According to the official statement:

Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by zero or more answers to the question. For content that represents a question and its answers, you can mark up your data with the schema.org QAPage, Question, and Answer types.

Properly marked up pages are eligible to have a rich result displayed on the search results page. This rich treatment helps your site reach the right users on Search.

This is designed for social news sites, expert forums, and help and support message boards are all examples of this pattern.

Google To Shut Down Some Old Search Console Reports

Google announced that on December 13, 2018 it will be removing many old search console reports. These reports are already replaced by the new Google Search Console reports.

The reports that will be going away include:

  •     Search Analytics
  •     Manual Actions
  •     Links to Your Site
  •     Internal Links
  •     Mobile Usability
  •     Index Status

There will be some more removals from the Search Console like the Sitemap report in the future.

 

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SEO Roundup

SeoEaze’s Monthly SEO Roundup-November 2018

SeoEazeMonthlySEO Roundup Nov 2018

Earlier in the month of November there were a series of small updates that might have been the successor of the Google ‘Medic’ algorithm update. But Google clearly stated in one of its tweets that small updates are continuously made to the Algorithms to ensure best search experience.

In the middle of the month Google introduced web.dev online tool. You can use this tool to measure SEO of your sites. The tool is said to be an instrumental addition to the suite of already massive tool kit available for webmasters to make their websites SEO friendly.

According to Google, “With actionable guidance and analysis, web.dev helps developers like you learn and apply the web’s modern capabilities to your own sites and apps.”

We published the details of the tool in this post.

Accelerated Mobile Pages were a focus this month with Google introducing a development in AMP results. With this update Google has started showing Publishers URL instead of cached Google search results URL. For now, this functionality is available on all modern browsers and mobiles.

Know more about this update here.

Even one of the Googlers by the name of Dong-Hwi Lee posted a rather large FAQ list in the Google Webmaster Forum addressing the questions related to search engine indexing and AMP.

In terms of user experience update Google introduced Double Carousel View in Google Top Stories for some users. Another experimental feature, it is available only for mobile users. It looks like this:

Some webmasters were concerned over the pushing down of the search results with this feature. However, as the update is implemented only for top stories it should really not be a concern.

Moving on, late in November Google’s John Mueller revealed that redirected pages are not indexed by Google.

Here’s what John tweeted:

This should be a no brainer for most of you as it does not make any sense to index redirect pages as they offer no search value or information. Not only Google but Bing also follow the same procedure.

Also, during one of the discussions with webmasters on Twitter, John Mueller said it is not necessary that you cannot rank in Google if you spam your websites by mistake. He tweeted, “Usually we’re just ranking them because of other factors – getting one thing wrong doesn’t mean you’ll never show up in search.”

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SEO Roundup

SEO Eaze Weekly SEO Roundup November 26, 2018 – December 03, 2018

SEO WEEKLY roundup december 03, 2018

The New Year clock has started ticking with December marking the end of 2018. From SEO’s perspective, this year had a lot to offer in terms of smarter search engines, changing the scene of digital marketing and evolving social media channels.

Now, this is time for yet another weekly SEO roundup to catch up with all new that has happened in the past week.

Google Posts Large AMP Indexing FAQs

For a better understanding of the AMP, a Googler, Dong-Hwi Lee has posted a rather large FAQ list in the Google Webmaster Forum addressing the questions related to search engine indexing and AMP.

We recommend everyone interested in SEO to go through the questionnaire and understand how AMP can be an important integration to your overall website improvement. The post answers all the major FAQs like:

In general, how long does it take for AMP pages to be indexed and served from Search?

Is indexing different by page type – i.e. home page vs. product detail page?

What is the impact of AMP on ranking?

Why do two results appear (AMP and non-AMP) when I search?

Should I tag my AMP pages any differently in this scenario? Desktop site (www), mobile site (m.) and AMP pages (on m.) when AMP points to m. and m. to AMP.

Is AMP crawling coming off my crawl budget?

You can get answers to a lot of your AMP related questions directly or indirectly going through this FAQ post.

Bing Search Spam Fighter

Next update comes from Microsoft-backed search engine giant Bing. Frédéric Dubut, a Bing spam fighter who also works on search quality and safety at Bing tweeted, “I always find it fascinating to hear the “reality check” from SEO folks.”

He was actually referring to the, “particularly the small things where the systems and algorithms that we implemented don’t necessarily behave exactly as we think they do.”

He backed his statement with two examples:

(1)    implicit local (triggering local intent without “near me”) fails 50% of the time

(2)    robots.txt parsing is not 100% consistent across all the tools.

Google Tests Dropping The Knowledge Panel

google-knowledge-panel-test-missing

The almighty knowledge panel that we see on the right side of search results is seen disappearing for some searchers. In a recent Google Web Search Help forum, the search giant confirmed testing SERPs without a knowledge panel.

Andy B. from Google wrote “want to confirm that what you are seeing is an experiment. We’re always testing new ways to improve the Search experience for users, and one of the ways we achieve this is by experimenting with different methods.” He also asked users to leave feedback if they don’t like this test. He said, “please leave in-product feedback at the bottom of your Search results page to share your thoughts.”

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