SEO Roundup

SEO Eaze Weekly SEO Roundup November 26, 2018 – December 03, 2018

SEO WEEKLY roundup december 03, 2018

The New Year clock has started ticking with December marking the end of 2018. From SEO’s perspective, this year had a lot to offer in terms of smarter search engines, changing the scene of digital marketing and evolving social media channels.

Now, this is time for yet another weekly SEO roundup to catch up with all new that has happened in the past week.

Google Posts Large AMP Indexing FAQs

For a better understanding of the AMP, a Googler, Dong-Hwi Lee has posted a rather large FAQ list in the Google Webmaster Forum addressing the questions related to search engine indexing and AMP.

We recommend everyone interested in SEO to go through the questionnaire and understand how AMP can be an important integration to your overall website improvement. The post answers all the major FAQs like:

In general, how long does it take for AMP pages to be indexed and served from Search?

Is indexing different by page type – i.e. home page vs. product detail page?

What is the impact of AMP on ranking?

Why do two results appear (AMP and non-AMP) when I search?

Should I tag my AMP pages any differently in this scenario? Desktop site (www), mobile site (m.) and AMP pages (on m.) when AMP points to m. and m. to AMP.

Is AMP crawling coming off my crawl budget?

You can get answers to a lot of your AMP related questions directly or indirectly going through this FAQ post.

Bing Search Spam Fighter

Next update comes from Microsoft-backed search engine giant Bing. Frédéric Dubut, a Bing spam fighter who also works on search quality and safety at Bing tweeted, “I always find it fascinating to hear the “reality check” from SEO folks.”

He was actually referring to the, “particularly the small things where the systems and algorithms that we implemented don’t necessarily behave exactly as we think they do.”

He backed his statement with two examples:

(1)    implicit local (triggering local intent without “near me”) fails 50% of the time

(2)    robots.txt parsing is not 100% consistent across all the tools.

Google Tests Dropping The Knowledge Panel


The almighty knowledge panel that we see on the right side of search results is seen disappearing for some searchers. In a recent Google Web Search Help forum, the search giant confirmed testing SERPs without a knowledge panel.

Andy B. from Google wrote “want to confirm that what you are seeing is an experiment. We’re always testing new ways to improve the Search experience for users, and one of the ways we achieve this is by experimenting with different methods.” He also asked users to leave feedback if they don’t like this test. He said, “please leave in-product feedback at the bottom of your Search results page to share your thoughts.”

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SEO Roundup

SEO Eaze Weekly Roundup: November 20, 2018 to November 26, 2018

SEO WEEKLY roundup

The first week after the Thanksgiving and holiday mood is all set in. For SEOs all across the globe it is the time to work towards driving more sales to ecommerce during the festive spirit.

Last week was quite complacent with no big revelations from Google or any other search engine. That being said, some users saw the Double Carousel View in Google Top Stories. This is an experimental feature that we suppose will be fully implemented after successful testing.

Available only for mobile users, you usually see top stories in Google in a single row that you can flip through. But here’s how the two-row carousel view looks like in Google top stories

Of course, some of you might be troubles with pushing down of the search results but for this type of query is ok to have online newspaper like design.

Moving on in a new revelation by Google’s John Mueller that:

Redirected pages are not indexed by Google

Probably most of you already know this for a fact but John Mueller made is straight clear for someone in doubt that redirected pages are not indexed by Google. So if you direct a page A to another page B, no content on page A will be indexed instead Googlebot will skip page A and hop directly to page B.

Here’s what John tweeted:

Not only Google but Bing also follow the same procedure.

Up next is a revelation that even if you spam your website by mistake you still can rank in Google. Tweeting on the concern, Google’s John Mueller said, “Usually we’re just ranking them because of other factors – getting one thing wrong doesn’t mean you’ll never show up in search.”

It means if you are reinforcing SEO of your website positively even when there is some spamming like keyword stuffing by mistake, you still can rank in Google. John replied for a query where someone complained that one of the websites doing a lot of keyword stuffing still ranks well in Google. John added to his reply that lots of sites get things wrong but they are still helpful.


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SEO Roundup

SEO Eaze Weekly SEO Roundup: November 12, 2018-November 19, 2018

SEO WEEKLY roundup

On November 16th there were signs of an early Google algorithm update that can be leading to a bigger change.

There was some chatter on several web forums and the update clues were also picked by some of the online tracking tools. Some people reported that the update is only affecting websites in the United Kingdom.

This is super early to make an assumption it can be a major update or just regular blip. Moving on to the biggest update this week for webmasters all over the globe:

Google Introduces To Measure Site SEO

The search engine giant has introduced the domain that offers you various website reporting tools to make you understand how well your web sites are keeping up with the best practices. According to Google, “With actionable guidance and analysis, helps developers like you learn and apply the web’s modern capabilities to your own sites and apps.”

We plugged in our website into the tool and you can see the results across performance, best practices, accessibility and SEO. tool

Go ahead and evaluate your website at

Google starts showing publisher URLs for AMP results

As many web publishers had complained about the cache URL showed on the AMP pages by Google, finally the search engine has come around and posted a demo of showing Publishers URL instead of cached Google search results URL.

Still the functionality only works in some modern web solutions and browsers like it only works for Chrome version 71 or higher and only on mobiles.

Here is how it looks:

You can try it yourself using a technology called the signed HTTP exhanges that transforms AMP URLs t the publisher domain. You have to use Chrome version 71 or higher for this to work. You can also check it on a mobile device or tablet as the URLs are transformed by default on these devices.

It’s a limited solution but for sure it is a step forward for greater good.

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SEO Roundup

SeoEaze Weekly SEO Roundup: October 22, 2018-October 28, 2018

SEO WEEKLY roundup

The last week of October saw a few happenings in the SEO community. While the Google search algorithm updates are still quite redundant we got to experience a bit of update on other fronts.

Recently Bing came out clean on how they crawl the web. In their official blog, the Microsoft led search engine gave an insight into how they access, index and crawl the information on the internet. There’s a detailed presentation available on their blog in case you want to know how Bing crawls the internet.

Moving on Google Lens is now available in the image search for some locations.

For some users, the feature is already available for the rest it will be rolled out soon. Search for anything in Google Images and if the feature is available for you, there will appear a lens icon under the image. Click the icon and it will analyze the image for you then it will let you choose parts of the image that it will zoom for you.

Here’s how this seemingly futuristic feature works:

In a statement, Google told,” Lens in Images is now live on the mobile web for people in the U.S. searching in English, and will soon be rolled out to other countries, languages and other places you use Google Images.”

Google Search Console shows notices to fix slow loading pages.

Recently, Google made it public that they made more than 50 bug fixes in Search Console during the last month. Now the search giant is sending out warning notices to let webmasters know if there are any slow loading pages on their sites.

Here’s what email reads:

Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.

Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.

If you have any slow pages on your website, you will receive a similar notice too.

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SEO Roundup

SeoEaze Weekly SEO Roundup:October 15, 2018-October 21, 2018

SEO WEEKLY roundup(1)

Now it appears as if we are repeating ourselves over and over again, whenever we report a new Google search algorithm update.

Another update was signaled on October 16th with most of the automated tracking tools showing signs of SERPs fluctuations. There was chatter in the SEO community regarding the same as well.

We would not recommend you to pay attention to the recent algorithm updates and keep doing your work because there is a limit to how frequently you can change your SEO strategy. Making a change in your plan to accommodate every update can backfire big time.

Other than that, there is no other update this week. However, Google did share its views on learning JavaScript for technical SEOs.

According to Google’s John Mueller learning JavaScript presents a lot of opportunities for technical SEOs. He says there will be a huge boost in how Google interprets JavaScript over the next couple of years.

Here’s what he has to share:

You’re going to run into significantly more JavaScript over the next years than in the 2’ish decades in SEO before. If you’re keen on technical SEO, then past HTML you’re going to need to understand JS more and more.

There’s something to be said for making a sleek, static HTML site, that’s unlikely to go away. However, in practice, JS frameworks are everywhere nowadays. Given the number of SEOs who have a good grasp on technical SEO for static HTML, if you want to differentiate yourself, understanding how JS works, where it works with SEO, where it blocks SEO, what the effects are on other search engines & clients — obviously on top of understanding technical SEO — will make your services much more valuable. Coding isn’t something everyone likes to do, and there’s enough around SEO which doesn’t involve doing that, but if you’re keen on JS, there’s a big opportunity here.

I do not disagree, I doubt many SEOs disagree? But if you do, I am sure I will hear from you in the comments.

Therefore, learning JavaScript might be a much-needed skillset for SEOs in the coming years.

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