The 18 years long-standing complex ad products lineup of Google is rebranded. Later in the last month, Google’s ad efforts led Sridhar Ramaswamy in a press announcement and told about search giant’s plan to rebrand AdWords in an effort to trim down the large ad products and brands that were assembled through acquisitions. The move is… Continue reading Google AdWords Rebranded As Google Ads-What Else Has Changed
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Managing A Profitable PPC Campaign: Lesson Learnt After Spending $2 Million On Adwords
Of all the advertising campaigns on the internet, Google’s Adwords PPC offers the most return on investment. But not every marketer understands how to run a profitable PPC campaign. After spending over $2 million on Google Adwords, I can safely say that I know what it takes to run profitable PPC campaigns without being burnt.… Continue reading Managing A Profitable PPC Campaign: Lesson Learnt After Spending $2 Million On Adwords