With the increasing percentage of population shifting towards the use of the Internet, the role of web designers is getting crucial to put a value to Internet users’ experience.
If you work in the field of web design, then the onus is on you to stay on top of the latest technologies, techniques, and tricks that keep on emerging at a phenomenal rate. You must keep your web designing skills to the top in a world where mobiles are taking over desktops. From an SEO point of view as well, it is incredibly important to bring changes in web design that are optimized for user experience and not for search engines.
Know about the biggest challenges
Just like with any other industry, web designers are hogged by daily challenges. Most dominant of these is customer acquisition that is a common pain point.
Discovering new clients is the single most common challenge that more than half of the web designers have to deal with. As the image below signifies:
After client acquisition, keeping up with the changes in the industry is another difficult thing followed by time management. Handling difficult clients makes the life of 7% web developers a hell and lagging team management is the last challenge one has to deal with.
In 2020, you have to make your web designing strategy strong enough to deal with these challenges without keeping your overall performance at its best.
Why web design is important in 2020?
The challenges are what they may be, but people still lookout for talented web designers because according to statistics, people believe the appearance of a website is as important as the content.
- 75% of people base business’ credibility on the appearance of the website
Believe it or not, but a Stanford study found that almost 75% of people judge the credibility of a company based on their web design. Their feelings and overall user experience are affected by the way your website is designed.
- 94% of people agree that web design is the reason to distrust a website
This becomes incredibly important for small businesses. If your website is not an eye-pleaser for the visitors, almost the majority of them won’t trust your business. We don’t have to put in words how this will affect your overall traffic and sales. It is already hard for small businesses to fight brands, if you scare away visitors with poor web design, then you can kiss away your business goodbye.
- 94% visitors never give you a second chance
If the above numbers weren’t scary enough, think about how 94% of your visitors will form their opinion on the first impression itself. This is a ‘Make It or Break It’ moment for you as they are not going to give you a second chance.
If your website is not appealing, at first sight, do not expect the visitors to credit or trust your business.
- All it takes is 50 milliseconds to form an opinion on your website
That’s just 0.05 seconds. It might seem insane, but if the web design is not illustrative enough for the visitors, they will frame a negative opinion about your web design within that spam. They will not think twice before clicking the exit button to visit your competitor’s website with a better design.
- 60% of online shoppers decide based on a website’s usability
With online shopping becoming the norm now, it is easier to lose your business to the competition on the Internet. However, if you decide to go online then you have to make sure that your website design is not falling short. Out of every 10 shoppers, 6 are affected by the usability of a website according to Statista.
Therefore, to become a part of the $29 trillion eCommerce industry, you have to create an impeccable web design.
On-page web design statistics
By now, you know how important web design is for your website, but what on-page web design elements should you pay attention to?
Here are the on-page web design mistakes that stats tell you to avoid to maintain your business’ reputation and credibility.
- 90% of the information received by the brain is visual
A vast majority of the information sent to the brain is visual which is why web design elements affect a visitor’s opinion in less than a fraction of a second. This is the reason why your web design has to be easy to understand.
- 70% of small business websites don’t have a call to action
A call to action button is mandatory for visitors to act. While you might have text or button that tells visitors to:
- Submit a form
- Complete their order
- Add a product to cart
- Download a content
Still, the data reveals that out of 10 small businesses, 7 do not use CTA on their homepage or across the website that leads to loss of conversion. You cannot rely on your visitors’ accord to complete your website’s goal.
- 44% visitors will leave if there is no contact information
Having a contact page on your website is important. We are sure your website already have a dedicated contact page but make sure that contact information is easy for visitors to find, else 44% of them will leave.
According to KOMarketing, lack of contact information affects the credibility of business for 54% customers. Make sure that the website has an email address, phone number, and physical address.
- Never go for a crowded website design
More than 85% of small business websites are accused of the same crime-over crowding their websites with on-page elements.
We understand that designing a website is very exciting with all the images, colours and layouts but too many additions to the pages will do more harm than good. According to GoodFirms, crowded web design is the biggest mistake. In 2020, avoid committing the same mistake.
- 92.6% of people agree that the visual aspect is the #1 factor affecting their purchase
Another report suggests that the visual dimension affects the opinion of 92% of people who are purchasing a product online. If you are into eCommerce, then this statistic is pretty important for your business. If you want to increase your conversion rate, you not only have to have an amazing website design but also awesome product photos.
Mobile and responsive design
We don’t have to tell you about the Mobile-First Indexing Google has rolled out in 2019. If you missed catching on the details, give a quick to our Mobile-First Indexing Guide.
Simply put, now the mobile version of your website is more important than the desktop version for rankings. Here are some stats that highlight the importance of mobile-friendly responsive web design.
- Smartphones are now 63% of total internet traffic
When planning a website redesign, consider how the visitors are coming to your website. Most probably a large percentage of visitors are through mobile devices, 63% to be exact. That’s quite huge web traffic.
- 25% of consumers stop engaging with your content if it is not displayed well on their device
Responsiveness is paramount for your web design in 2020. Google’s mobile-first concept is here for a reason. According to a report Adobe published, 25% of consumers would stop engaging with content not displayed properly on their device.
If you are more focused on desktop design rather than mobile, then expect to lose traffic, hence, sales if your website content is not responsive.
- 57% of internet users avoid recommending businesses with poor web design
Even if your business is benefited from word-of-mouth, expect a drop in recommendations if your website is non-responsive.
If your website is not optimized for mobile users, you are on the verge of losing to reach more business through your existing customer network.
- 50% of total eCommerce revenue comes from mobile
Not only web traffic but now people are using their mobiles for shopping more than ever before. Almost 50% of eCommerce sales are now driven by Smartphones. Your eCommerce site must be optimized for Smartphones else you won’t survive the competition, it’s as simple as that.
- 40% searchers will switch to another search result if the first one is not mobile-friendly
SEO is the main marketing strategy for online businesses. Design plays an important part here as well. As we mentioned earlier, more people are using mobiles to visit your website, Google will reward your site if it is easily accessible for mobile users.
This is because 40% of visitors will leave your site for another web result if they have a bad experience. This will worsen your website’s SEO metrics, resulting in the poor rankings.
Stats Prove Web Design is Important but Always Changing
As it is evident that some web design elements that were immensely popular a few years back are not obsolete. This points towards the dynamic nature of web design, as it is always changing and growing. It is tough to predict what websites will look like in the coming decade.
Irrespective of that uncertainty, these are the best web design strategies you must follow in 2020 to earn credibility and trust of the visitors.
Web Designing Stats for 2020 [Infographic]
Please include attribution to www.seoeaze.com with this graphic.