Author: Ankit Pandey

Ankit Pandey founded SeoEaze in 2009 and leads its SEO strategy. Since then he and his team have worked with more than 1,200 clients in over 30 countries, with a focus on technical SEO, link building and, more recently, visibility in AI search. He holds a degree in Information Technology. Connect with him on LinkedIn: https://www.linkedin.com/in/ankitp3/

Telltale Signs That Your Digital Marketing Strategy Needs An Update 

Digital marketing is an ongoing process, but you know that your strategy is falling flat when you do not see any results from the marketing campaigns. The problem is, deciding whether your marketing approach needs an overhaul. Your marketing strategy might simply have too many holes which will make it difficult to know. There is… Continue reading Telltale Signs That Your Digital Marketing Strategy Needs An Update 

Online Marketing in Uncertain Times: Going Through The Pandemic

These are the desperate times, where anxiety desperation and fear are filling up. For the businesses this is extremely precarious times as the world is dealing with the pandemic in its own way, there exists no right answer as to how to react to the situation. The overlaying unpredictability is making most businesses to turtle… Continue reading Online Marketing in Uncertain Times: Going Through The Pandemic

SEO or PPC: Which One Should You Choose? Learn From This Infographic

The debate on Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) is prevalent among marketers. The problem arises when marketers have to choose between the two because of the advantages and drawbacks that exist. For someone to figure out whether SEO or PPC is best suited for their business, things can get tricky. To make the… Continue reading SEO or PPC: Which One Should You Choose? Learn From This Infographic

Guide to Keep Your Clients’ Content Strategy Relevant With Ever-Changing Algorithms

Search engines are evolving constantly and for the better. Your client’s content strategy must evolve with the flow as well. Google unravelling dozens of core algorithm updates regularly, it is crucial than ever to understand SERPs. Now it can be difficult for some to stay ahead of the curve when it comes to clients’ content… Continue reading Guide to Keep Your Clients’ Content Strategy Relevant With Ever-Changing Algorithms

The Beginner’s Guide to Programmatic Advertising

If your business uses online advertising then you must have heard of programmatic advertising that has changed the landscape of how digital advertising used to work once. Most people who indulge in online advertising do participate in conversations regarding digital ads without ever understanding how programmatic ads work. Well, we have put together this article… Continue reading The Beginner’s Guide to Programmatic Advertising

Web Design Stats For 2020 That Will Ensure Your Success [Infographic]

With the increasing percentage of population shifting towards the use of the Internet, the role of web designers is getting crucial to put a value to Internet users’ experience. If you work in the field of web design, then the onus is on you to stay on top of the latest technologies, techniques, and tricks… Continue reading Web Design Stats For 2020 That Will Ensure Your Success [Infographic]

Google BERT Update-What It Is And How It Affects Your Content

Keeping track of Google’s updates is no joke, rather it’s a fulltime job requiring you to keep on your toes given the frequency of updates. No matter how many updates are released they all focus on one of benefiting websites that produce quality and fresh content that is relevant to the audience. In the recent… Continue reading Google BERT Update-What It Is And How It Affects Your Content

A Practical 5-Step Local SEO Guide For Small Businesses [Infographic]

Local SEO is important if you are a business or service provider. There’s no denying that online searches are the major lead generator for local businesses. On Google, 46% of all searches are local. For you, it means, if as a local business, you haven’t worked on your local SEO, you are missing a chance… Continue reading A Practical 5-Step Local SEO Guide For Small Businesses [Infographic]

Three Pillars of Google Quality Search-EAT, YMYL & Beneficial Purpose

As a webmaster or digital marketer, you must have wondered how exactly Google’s search algorithm works. You are not alone in this quest as millions of others across the globe are trying to figure out the same. Google has grown to become the de facto point for searching for any information on the Internet. People… Continue reading Three Pillars of Google Quality Search-EAT, YMYL & Beneficial Purpose

7 Biggest SEO Updates By Google In Last 2 Years (2018-2019) [Infographic]

Google is working tirelessly to keep search results as relevant as possible for its users. In this effort, it brings regular updates to its search algorithms. On average, it is believed that Google releases over 3000 updates every year and the number has only gone up given the increase in the penetration of the internet.… Continue reading 7 Biggest SEO Updates By Google In Last 2 Years (2018-2019) [Infographic]

Google Review Rich Results Guideline Update-Where Local Businesses Stand 

Structured data had been crucial in making search results stand out with ratings, reviews, and other related metadata. In another attempt to make Internet search more relevant for the users, Google has updated the Review Rich results. Google has always backed up the use of structured data in the content as it makes their job… Continue reading Google Review Rich Results Guideline Update-Where Local Businesses Stand 

No-follow to impact rankings now? Google introduces new link attributes

Google introduced the rel=”nofollow” 15 years ago to fight the menace of webspam but as notified six months back, Google officially ended supporting rel=”nofollow” directive in the robots.txt file starting September 1, 2019. Started to fight spam, the nofollow attribute could be used for any link you don’t want Google to count that gave us… Continue reading No-follow to impact rankings now? Google introduces new link attributes

Guide To Reduce Bounce Rate And Maximize Visitors’ Retention

Bounce rate is one of the parameters that show the quality of a website or a webpage. Google Analytics is one of the tools that measure the bounce rate of a website.  Webmasters use Google Analytics to assess user satisfaction with a web page or a website. One of the basic rules for user satisfaction… Continue reading Guide To Reduce Bounce Rate And Maximize Visitors’ Retention

How To Improve Your Landing Page Conversion Rate? Know The Secrets Here

Landing page and conversions go hand in hand or we can say they do if the landing page has been completely optimized and refined to improve every element. So irrespective of your business or goals, the main purpose of a landing page remains unchanged i.e. to convert. Ideally, you would want every page of your… Continue reading How To Improve Your Landing Page Conversion Rate? Know The Secrets Here

SeoEaze Weekly SEO Roundup: April 01,2019-April 07, 2019

April Fool’s is a day when the internet is full of gimmicks and announcements made by brands to let people know that they do have a sense of humour. In the SEO community too, we see such tricks and treats. This week we came to know about Ahref’s announcement to compete with Google Search. First,… Continue reading SeoEaze Weekly SEO Roundup: April 01,2019-April 07, 2019

SeoEaze’s Weekly SEO Roundup: February 12, 2019-February 18, 2019

In this week’s SEO roundup, we have a few interesting updates from Google. The search giant is known to continuously work on improving user experience by making the design improvement to its search services. In the recent changes that were introduced this week, we have: Recently Viewed Section Added To Google Image Search Google added… Continue reading SeoEaze’s Weekly SEO Roundup: February 12, 2019-February 18, 2019

SeoEaze’s Weekly SEO Roundup-January 21-January 27, 2018

In this week’s SEO roundup, we will cover some of the important revelations made by Google’s John Mueller during the hangout sessions with SEOs. First one is the upcoming changes in Google Image Search that will force you to think differently. Google Image Search Changes Are Coming During a session with webmasters on 24th January,… Continue reading SeoEaze’s Weekly SEO Roundup-January 21-January 27, 2018