PPC

5 Easy Quality Score Hacks to Save Money with Your Adwords Campaign

Quality Score in Google Adwords

It is often a much debatable question as to how one can make the PPC or Adwords campaign cost effective. Well, having a good quality score is the answer to it. Advertisers are curious about what this quality score should be so that they can see that their campaign is well managed or within the budget. In other words, quality score is of utmost importance as it reduces your cost per click, cost per action and enhances your ad rankings. So, let’s know what makes your quality score high or perfect.

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Google Updates

Adieu “Content Keywords”, Feature Dropped from Search Console

Google finally bid adieu to Content Keywords section placed in Google Index of the Search Console. The search giant hinted on making changes to the Search Console, finally the change was made. On its official Webmaster Central Blog, Webmaster Analyst, John Mueller broke the news to the world. Read the full post titled Saying goodbye to Content Keywords.

For those unaware of what Content Keywords was, in this section Google showed the most important and popular keywords of a particular page and overall site. It looked something like this:

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Website Optimization

How To Prepare Your Website For The Next Panda Update

If you are worried about getting hit by the next Panda update, it will be wise on your part to take some precautionary steps before the Google Panda actually hits you hard. In 2014, Google will be laying emphasis on companies with robust and effective content marketing strategies. So, what changes you have to make largely depends on where your business stands in relation to the active content marketing strategy.

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Website Optimization

Best Mobile SEO Practices For 2014: Make Your Mobile Site More User Friendly

Mobile web has become a different place altogether. Now an average handset is more capable, the data networks are reliable, data plans are cheap and there are a number of other interesting mobile friendly websites. You can also have a mobile website for your customers and make the most out of it. Have a look at the mobile SEO practices for 2014 that can help you have boom in your mobile web traffic and mobile search.

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SEO

Top 5 SEO Mistakes Every Beginner Should Avoid

SEO or Search engine optimization serves to be very important for each and every SEO campaign. So it is required to be used in best and proper manner. The major search engine giants consider various factors while giving ranking to a web page and this keeps on changing. Thus here we discuss for you the top 5 SEO mistakes that every beginner should avoid. Avoiding these errors, the beginner can easily implement an effective SEO campaign and gain success in no time.

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