SEO

What is Local SEO? A Complete Guide

Local SEO

Local SEO is now becoming a popular term these days. The reason behind this is simple- small businesses and sites are now looking at the significance of getting on first pages of big search engines just for the aim of brining in new business. The World Wide Web serves to be a huge place that encompasses everything from each corner of the world. And this is mainly true when you have a brick and mortar, real time business. So, rather than spending your time and money marketing the whole world, it is better to have a targeted and local approach, indulging in localized SEO.

The way you get traffic and maintain visibility on the top search engines is actually based on the SEO strategy that you use. So, whether you opt for a test plan or complete implementation, you will have to lay stress on the on page, off page and other tactics to make your local SEO plan a successful one.

Local SEO and the steps you can takeLocal SEO

The local SEO techniques aim to get a company’s name, site and business in front of the customers, the ones that are located physically nearby. Just think of this as local section of the yellow pages. Indeed, at the end of the day, localized search engine optimization simply means that in case your clothing store is located in Michigan, the potential customers will easily find your store by searching on a local level.

How to go about it?

One of the greatest ways of achieving local SEO is through using the map programs such as Google Maps. It is generally free to get your site registered with this and so the registered websites get priority for the customers.

It is crucial to include the physical address on the site along with the zip code on website titles. This detail will then get indexed by the search engine crawlers. It serves to be the very first step towards carrying out local SEO. Also, you need to remember about leveraging social media. There are many local options in social space which need to be taken into consideration. Have a look at the images, local groups, videos and blogs. These will offer you the chance to increase awareness about your presence and services, thereby letting you drive more traffic.

On page SEO is crucial

Then, on page local SEO is more like traditional optimization however with the aim on location getting targeted. This simply means the traditional SEO aspects like page name, keyword density, page title and meta tags. You need to keep in mind that the focus should be local on the targeted keywords. You can check our On Page SEO Service to complement best with your off page local SEO work.

How to carry out Off page Local SEO?

Then, off page techniques are important for localized SEO as well. The in bound links need to be created between the site and various other local sites. The anchor text links on such sites need to be reflective of local keyword theme and they should even point towards individual location web pages and not to the home page.

Concluding lines

In all, local SEO has been an overlooked thing of internet marketing that includes increasing opportunity for many sites and businesses. With some research and proper SEO strategies, you can define the tactics and implement them to have successful Local SEO campaign.

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Off Page SEO

Why One Way Link Building Is Important In SEO?

One-way link building serves to be a very useful and effective way to increase as well as drive more traffic towards a site. It plays a very crucial role in SEO. Apart from quality content, links are other useful ways of improving the ranking and back links of a website. A site grows high as the links grow. The popular search engines consider quality links of a site in order to rank it in the SERPs.

Significance Of Quality Links & Tips To Remember

Quality one way links are thus considered to be the respect code by search engines. There are indeed some important pointers that need to be kept in mind when planning to do one way link building.

Tip # 1

First and foremost, get a number of quality links from various high quality websites. This is the most important strategy of any one way link building campaign. For this, you even need to be aware of the best sites and sources from where you can get the links.

Tip # 2

Then another pointer worth consideration is to give due importance to the links that are relevant. The links should thus be taken from the quality articles, sites and blogs that have high PR. these types of links are taken to be quality one way links. Having few quality links like these is always better than having huge amount of links with no or less relevance.

Tip # 3

Further, the links need to be permanent. Always keep in mind that you never opt for the paid links. One way link building is something that needs to be done properly and so it is better to hire the services of a quality and reputed SEO service provider to do the same.One Way Link Building

Ways To Achieve Successful One Way Link Building

SEOEaze’s press release distribution, article submission, link wheel creation and contextual link building are some of the services that deal with providing one way link building solution to the clients.

Through the press release submission service, your news is spread all over as it gets published on the reputed and high end PR directory sites. Also, with the links pointing to your site’s pages, you will get more visitors and traffic.

Then, link wheel service is another way of creating the one way links and is the process of submitting the linked content to web 2.0 properties. This way, your site gets the chance to get viewed by huge amount of visitors.

 

Also, contextual link building by SEOEaze is a highly preferred service that helps in one way link building. Using this service, you will be able to get one way links from quality sources.

 

Last but not least, article submission is another great way to create the relevant one way links to a site. Quality articles are used for promotion of one’s business and to get good amount of traffic. Articles are believed to be king of websites as they play crucial role to bring page ranks for a site.

 

Enjoy One Way Link Building And More…

So, now as you have much detail on importance of one way link building in SEO, but you feel that it may be a tough job for you to do; you can definitely get reliable services from professional SEO company with complete knowledge and years of experience in the field. In short, one way link building serves as a trusted SEO technique which is surely worth using. Such link building helps a great deal to improve a site’s rankings. So, get set go and use the technique for obtaining bets rankings ever.

 

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SEO

How to Recover From Exact Match Domain Penalty-EMD Update Detailed Analysis

As I was exploring the reason behind why some of the top micro niche sites have lost traffic, I realized that this is due to the EMD update by Matt Cutts. The same update affected my sites as well. One of the biggest impacts was seen on my new website that I recently launched on arts and craft hobby ideas. The site was launched by me just about 3 months ago and I picked up Rank 2 for the targeted keywords in no time. Unfortunately, the website lost all its ranking after the EMD update, the result of which was my site getting dropped from the 1st page to somewhere not in the search results.

I was shattered to the core and thought that all my hard work has gone waste. Then, I decided to look into the matter of what this EMD update is all about and the ways to recover from such a blow. Below I share my understanding of this update and how we all can recover from the loss.

So, what are exact match domains?

EMD or the exact match domains are the domain names that have exact match keywords. For instance, “howtomakemoneyonline” or “SEO-services-for-you” are the perfect examples of the exact match domains. Earlier, such domains have higher rankings in the top search engines even though they had low quality content. This was so because then the search engines gave importance to the exact match keyword in the URL.

But thanks courtesy the EMD update, all the exact match domain sites have now been penalized and have been thrown out from the search results.

Here is Matt Cutt’s most popular tweet confirming EMD update. 

 

Image Credit :- searchengineacademy.com

More examples of the EMD sites:

A: www.budgettravelaccomodation.com

To target the customers who are looking forward to get budget travel accommodation options and traveling tips.

B: www.best-weight-loss-supplements.com

To target the users wishing to know or buy the best weight loss supplements.

Thus, now, when you are aware of what these domains or sites are that have been penalized hard, let us not waste time any longer and know how to best recover from such a brunt.

How to recover from EMD Penalty?

This is indeed the million dollar question that is heard everywhere these days. When Penguin and Panda updates were launched, many experts gave the tips on how to recover. However, this is not the situation with the EMD update. The penalty here is for the low quality websites with EMD URLs. Though Matt Cutts reported that this will just affect the low quality websites that have the exact match domains, it is believed that many sites with the EMD have lost traffic that they were getting earlier from the exact match keywords.

So, follow the useful guidelines and tips mentioned below to recover from the update and take your sites to the position they were in the past.

Tip # 1

Take out time from your schedule to re write the poor quality content that may be there on your site or blog. Also, add high quality original, fresh and latest details or content to your site in order to survive and recover from the EMD update. Don’t just leave your site to bring in the traffic in an automatic manner. Rather, add fresh and original content on a regular basis. You even need to remove all the duplicate content and check if there are any sort of broken links.

Tip # 2

Combine various micro niche websites into one authority site. Now it is no longer a nice idea to own many small sites and blogs scattered here and there with variants of main keyword. It is better to combine them into a single, authority website.

Tip # 3

It will be nice to participate on the social networking websites such as Twitter, Google+ and Facebook. Ensure that you increase the social visibility of your site. More so, work on your website presence in the social networking websites. Make Twitter profile, Facebook pages and more.

Tip # 4

Increase the authority back links through guest posting and blog commenting on the quality websites of your niche. Even the domain age and powerful back link profile matter a lot. It has been seen that the new sites are more affected by the EMD update than the older ones. Surely, the older websites have more of natural back lines and the new ones have low back links.

Tighten your seat belts

As soon as you follow these tips, you can then move towards filing the reconsideration request to the search engines using the Webmaster Tools. It is imperative to remember that 301 Redirection will not help you out in any way. There are many people who hold the belief that through the 301 redirection to some new domain, they can solve the problem. As the domain value of the site has been busted, through 301 redirection, you will not be able to get back your rankings.

Go for it

So, to conclude, it can be said that continue with good, original, quality work and have great content and links. Just forget about domain value and instead, lay stress on branding. Try creating your brand image and invest time to promote your site in the social media platform.  Get rid of all the low quality content and broken links. Further, forget about fast recovery from the penalty. The domain value of your site has been downgraded or removed and you actually need to build it again from a scratch.

 

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Off Page SEO

Forum Link Building Tips That Will Help Your Business In No Time

Forum Link Building is the beneficial and effective technique of getting the free back links and traffic. Forums get a lot of visitors every day and so if you provide quality stuff, you will get loads of traffic to your site or blog. The fastest and cheapest way to get a word out about your business or company on the net is through posting in the forums. There are in fact a number of things which you have to do so as to complete this process. You cannot start thread or reveal your site links instantly. This will get you banned from the forums and will not attract traffic to your website. So, have a glimpse at the below mentioned forum link building tips and you will be able to enjoy the process and its results in no time.

Write necessary and valid

Try to keep the posts concise, crisp and short. Do not add any unnecessary stuff. Rather, write or share only that information which is related to your business and that may be valuable for your audiences.

Signature links are important

Also, do not put many links in the signature, just add two links to get hits on links. Whether it is the blog or affiliate link, allow the readers to choose and click on links. In case there are over 5 links in the signature, there will be all confusion for the visitors. So, try adding just 2 links and give in all details about the links so that the visitors can understand the blog’s or site’s nature easily.

Do not promote

It is even imperative to go through the forum guidelines and rules properly before posting anything. Furthermore, you need to keep it in your mind that you do not use the forums for promotion of your products or services. You can just provide some information about your business and leave the rest on the audiences.

Learn the forum etiquettes

Try to be polite, patient and civil. Be polite with everyone and answer their questions with due respect. In case you are a new member, you cannot step on everyone’s toes. In case you offend some moderator, you will be on the edge of losing your profile or account on the forum. Never post lies or irrelevant content. If there is nothing valuable to say or offer, simply don’t post. it will take time for the forum community to know your business, your products and more and so you need to be really patient at that.

More tips worth noticing

More so, stay on the topic and do not write anything that you please. Ignore the spammers and try to respond them through personal messages and not on the board or thread. It is even important to remember that to be understood by others, you need to use proper grammar, spellings and avoid the slang.

When it comes to replying to some post, don’t just quote from previous entries or comments. Try to be original and natural. Try not to post any sort of material or information that violates the copyright.

So, what are you waiting for? Just follow these forum posting tips and you will be able to leave a good impression on the popular online forums in no time. Just create your account and start healthy posting. Using and following the tips mentioned above will help you to have a successful forum posting campaign for your business or site.

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Off Page SEO

Why Article Submission To High PR Directories Is So Necessary?

Article submission to the do follow article directories with high page rank (PR) is an important consideration. It should be very simple to understand why submission to some of the best directories is important. Because these directories have higher page ranks in the search engines, therefore they automatically also pass on the benefits of high PR to your articles and business. Here are some of the benefits that can be enjoyed with the high PR directories.

Building back links

High PR directories can help you in building back links effectively especially if you submit your articles in the do follow article directories. We all know that when the question is about the backlinks, page rank is the most important factor. Obviously, everyone would like to link back to your business if you have submitted your article to the high PR article directories. This will be good for their own reputation. Therefore high PR directories can help you in building the back links effectively.Article Submission

Driving free traffic

Submitting the articles with the URL of your website to the high PR web directories can help you in driving a lot of traffic to your website or the blog. This is so because the high PR web directory has its appearance in the front page, which can automatically also bring you to the front page, provided your article is worthy of it. When a worthy article is submitted to the high page rank web directory, it can help you in getting free web traffic whether you have a website or a blog.

Promotion of the website

Another reason why you should submit the article to the high PR directories is because it helps in website promotion. When you submit your article to the web directories that have page ranks varying from 1-6, you can by default, promote your website by making available your article on these directories. For example, if you have a keyword-optimized article in the article directory with PR 6 (for example, articlesbase or ezinearticles) your article can show up in the first few pages of search engines such as Google, yahoo! and bing which will help in website or blog promotion. However, for that it is important that you leave the article with your link as well.

Free method of marketing

Usually article submission to the web directories is a free process. You can submit your articles for free. Therefore, talking in content to the aforementioned point, it can be an excellent way of free marketing of your website. You know how difficult it is to market your website for free. However with article submission to the high PR directories, you can easily market your website and show a path to the customers towards your products and services.

All these benefits can be enjoyed with the help of article submission to high PR directories. It can allow you to get greater recognition, more sales, more profits and more traffic apart from all the SEO benefits as well. therefore submission to the high PR directories is an attractive SEO technique that can produce excellent results.

Look at our Article Submission Packages to enjoy benefits of Article Marketing.

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